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Tower International wanted to update their website presence to attract new employees and investors to their organization.
Tower International's website was dated, difficult to use, and did not position the brand as a leader in the automotive manufacturing industry.
Design a new website focused on humanizing the brand, showcasing its culture and international presence, and create an intuitive experience for end users.
Through interviewing the leadership team at Tower International, it was clearly understood the primary immediate goal was to attract new talent to work for their organization, specifically for a plant that was launching in South Carolina. The target employment demographic for them was senior management and leadership positions, along with lower-level line workers. A secondary long-term goal of the company was to make the brand more attractive to shareholders and investors.
"We received approximately 5,000 more applicants from March to Dec 2017 vs. 2016, The change factors between the years were the new website and the LinkedIn campaign."
