Are you asking yourself what the best way is to attract the top talent in your industry, to choose your company as their home? Maybe you’re wondering why you’re struggling to build the right team with the type of individuals you’re looking for? Or, maybe you’re just struggling to find loyal and hardworking employees in […]
Keep ReadingWhat’s your, “why”? It seems like a fairly simple question, but business owners rarely answer it for themselves. They know what they want to sell. They know where they’d like to be financially. They know their sales forecasts, their overhead, and who their customers are. But they don’t know their WHY. In Start With Why, […]
Keep ReadingIs there a difference between a company’s culture and a company’s brand? The honest answer? Not really. There are a few ways of thinking about this, but let’s talk about the perspective we have at Drive. This is the perspective, in our humble opinion, that we believe will be the standard across industries. It’s how […]
Keep ReadingWe won’t sugarcoat it: to improve company culture, you have to work hard at it. At the same time, it’s one of the most rewarding things you can do for your business. A negative company culture is one of the largest obstacles to growth. In contrast, a positive company culture draws talent, pushes employees to […]
Keep ReadingAt first glance, company culture may not seem very important to your brand. It’s easy to confuse company culture as an internal factor, something your customers won’t be concerned with. This impression couldn’t be farther from the truth. In reality, company culture is arguably the most important element of your brand. Think about it: we […]
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