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Why is my AdWords Campaign Failing?

“Yea, we tried AdWords…” “It doesn’t work for our business.” “The leads were weak.” “It was too expensive.” “We just turned it off because we didn’t think it was working.” “PPC is stupid.” When talking about digital marketing with clients, I hear this stuff all the time. Another sob story about a failed AdWords campaign. […]

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Do Facebook Ads Work for B2B Marketers

It’s official: Facebook has taken over our lives – the average user spending more than 50 minutes a day on the platform. The questions for marketers is – how effective is the Facebook advertising platform for B2B brands? At first glance, Facebook might not seem like a great avenue for B2B marketing. Instead, a lot […]

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