Founded in 2015, Drive Creative Agency is a Michigan based digital branding firm that specializes in website design and development, SEO, SEM, branding, content creation, video production, and digital strategy. Our strategy is simple; we create compelling digital environments that assist in selling our clients products and services while driving them targeted traffic that matches their ideal demographics.
Before we all decide to hold hands and sing kum by yah, let’s hop on a call and learn more about your branding and marketing goals. Rather call us direct? (248) 579-9972
The core purpose of every business is to solve problems and add value to customers. Every day, the number of online stores is increasing exponentially. Having more places to buy from the internet also poses credibility issues for many of these stores. In a recent survey, it was found that 9% of all online consumers buy from credible sources only. If you have a business in Bloomfield, you can benefit from our branding services to present it as a trustworthy source your target audience could turn to. We will also help you establish a solid online presence and gain trust from your prospects.
Whether you are just starting or you have been running a business for some time, you need to always reinforce your brand image. Your target market should not have to look far to find answers to the “Whys”, “Whats”, and “Hows”. Being a prominent branding company, we can help your business based in Bloomfield grow by delivering your brand message to your audience. We start doing this by drafting down a strategic direction for your company. After, we move on to placing your company in your selected niche. We deploy all our resources to help you make more profits. Only when you have the best brand identity and marketing strategy, your business will start making some real progress, such as:
We are a branding company that can help any Bloomfield business, as we offer a wide range of branding services. You can pick any combination of them to best serve your business needs. We aim to help you consolidate your credibility, brand awareness, and create a loyal user base. While doing so, we also try to educate your audience about your business, so everyone will be open to advocate for you.
We offer the best branding services that are a perfect match for any business based in Bloomfield. Learn more about our branding services below.
Every big brand started with being a new business. It needed time to establish a loyal user base. To help you with your brand image, we will look into the market that you are trying to penetrate and identify the existing gaps you can fill with your products or services. In the Discovery phase, we try to bring out and study as much information about your business as possible, from your business goals, purpose, and vision, to your product or services. Once we have this information, we are better able to match your goals with the expectations of your audience. By answering the questions Why, What, and How, we set a strategic direction for your business.
To distinguish yourself from others, you must know what your rivals are offering and their business goals. We will look into all your competitors and analyze what they’re aiming to achieve. Once we have a clear idea about their sales and pricing strategies, as well as what brand identity they’re trying to uphold, we can set the verticals of where you need to stay ahead of them. You can rely on us to turn you into the market leader of your chosen niche. In the Competition Analysis stage, we can understand your strengths and weaknesses better, thus picking just the right spot for you in the market becomes easy.
Target Audience Identification
Long before you start preparing a digital marketing plan for your online business, you must put in the time and effort to study your target audience. Only then you can create a digital marketing plan that aligns with the demography of the market you’re aiming for. In this stage, we try to understand the background of your prospects, their way of life and purchasing power, their income levels, and so on. Then we try to form a strong bond between you and your audience.
Give a Voice to Your Brand
Your target audience will prefer authenticity over anything else. When people look at your brand, they must resonate with its value. As an aspiring business, you should always keep on communicating with your customers. But what tone you are using and how you are phrasing your words are of utmost importance. You can rely on us to narrow down the communication channels available to you, as well as to determine which ones will work best for your brand. We will also pick a tone and voice that best represent your brand if that’s what you want. The ultimate goal of this process is to get more organic engagement from your target market.
Brand Messaging Matters
Branding is not about sending big chunks of paragraphs to your readers and explaining your business goals every day. In today’s world, everyone has a limited attention span. This is why you must communicate your brand messages in a concise and more importantly, precise manner. To draft a message that will have a high impact, you must not leave out any part of your brand message. Just keep it short. On your About Us page, we will highlight your brand identity, business goals, missions, value proposition, and tagline. We will tell your story and try to get your readers emotionally hooked with your brand. To set a business growth plan, we will pick the optimal tactics and strategies.
Your Customers’ Journey with Your Brand
What are the different buying stages every buyer goes through before making a purchase? To define your product and services, you need to be fully aware of these stages. With many years of experience and being a prominent branding agency, we can guide you through this journey. By defining the right growth strategy for your business, we can ensure positive user experience. When you know about all the aspects of your marketing strategy, you can draft down the right path your enterprise needs to follow for higher conversion.
You can rely on us for effective branding services that ensure abiding results. Your brand image is not limited to a particular font or a certain color pallet. It is much bigger than that.
Below you will see how we can help you establish a brand identity.
Unless you have the right name for your business, you will not be able to succeed or create a buzz. The right brand name will help your audience relate with you on a deeper level. Even if you have the best product in town, you must also come up with a good brand name that goes with it. We will help you pick the catchiest. This name will represent you, your aspirations, also your products or services.
Along with the brand name, the logo that presents your brand is equally important. As a reputed branding company serving businesses based in Bloomfield, we can help you draft a logo for your company. We have a dedicated team of visual artists. They will first sketch the basic logo for your brand. Once you are happy with the design, they will proceed to the next phase, which involves picking a suitable color, the most attractive typography, and a shape.
You should not avoid creating a branded package for your product, which must represent your brand too. Your packaging must be visually engaging and attract the attention of your customers. However, you should also focus on its usability and practicality. The package must contain your product and represent you. We have the know-how about what type of packaging will work best for different product types.
Brand Style Guiding
Your business might come at a stagnant stage if you fail to establish a sound brand image. We have a straightforward approach to making the Brand Style Guide for any company, one that’s easy to interpret so your sales managers don’t have a hard time making sense of it. We do the Brand Style Guiding as explained further. First, we define the purpose of your business, then we pick a logo and a voice for your brand. In the next step, we create an identifying system for your company.
Do you have a website? If not, know that websites are a great way to reach out to your audience. You can use your website to leverage different marketing funnels that increase the overall sales and conversion on it. But while doing so, you must make sure that you are offering some value to your visitors. They should not feel lost at any stage of the buying process when going through your site’s content. Your website being mobile responsive is of utmost importance as well. As most people now access the internet from their mobile devices, your site must not break when accessed through a different device other than a computer. From small businesses to large online retailers, we have just the right web design branding solutions for you.