Founded in 2015, Drive Creative Agency is a Michigan based digital branding firm that specializes in website design and development, SEO, SEM, branding, content creation, video production, and digital strategy. Our strategy is simple; we create compelling digital environments that assist in selling our clients products and services while driving them targeted traffic that matches their ideal demographics.
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Pay-per-click advertising offers incredible value regardless of whether you’re targeting a state-wide Michigan market, an even more niche Detroit clientele, or a larger international audience. But how do you choose the right PPC marketing agency that will suit your budget and marketing requirements while helping you attain your specific goals?
When you hire a pay-per-click marketing company, you aren’t just paying for particular services. It essentially involves handing over your advertising budget and potential returns to another company. So, you need to have a certain level of trust and confidence in the agency you choose to partner with. It helps to have a fundamental understanding of what pay-per-click marketing is and what business goals it can help you attain so that you can determine the exact traits you should look for in a digital marketing partner.
In the simplest terms, PPC marketing is a means to drive visitors to a website or online business. This digital marketing strategy employs pay-per-click ads, which incurs costs for the marketers only when an ad is clicked and leads a visitor to the target website. This advertising model was popularized by Google on its search engine and its network of web properties. It is now the same model used on popular social networking sites like Facebook and Instagram.
Choosing keywords that are most relevant to your online business is one of the most crucial aspects of running a PPC marketing campaign. If, for example, you operate a children’s bicycle shop in Detroit, you’ll want your website to appear at the top of search engine results pages when people search for key phrases like “Detroit bikes for kids” and “best children’s bikes in Detroit.” When you’ve set up your ads, listed all your target key phrases, and declared your budgets, the search engine’s intelligent algorithm will decide when your ads appear and how much you’ll really pay per click. Given all this, PPC advertising is really a cost-effective way to capture the attention of highly targeted audiences.
Although it might seem pretty straightforward, PPC marketing can actually be a complicated process. It requires the development of carefully crafted advertisements, comprehensive keyword research, and a well-thought-out bidding strategy. Equally critical are the landing pages to which users who click on your ads will be led. Ultimately, the most important part of PPC advertising is not how much every click costs you, but how significantly your campaigns contribute to your overall revenues.
Search engine optimization is undeniably a critical part of the digital marketing strategy of any online business. That’s because most internet users rely on search engines to access the information they need. SEO involves a collection of technical practices that improve a website’s visibility on search engines. In contrast to pay-per-click advertising, the visits you get from SEO doesn’t incur any direct costs. The problem is that SEO efforts take some time to yield results.
Both pay-per-click advertising and search engine optimization enable you to improve your website’s visibility to search engine users. Unlike SEO, however, PPC allows you to do that instantaneously. Additionally, PPC is straightforward and involves no guesswork. So if your Detroit business is new or if you’d like to publicize a time-limited promotion, there’s no better platform than PPC advertising.
Hiring a PPC agency allows you to benefit from their extensive knowledge and collective experience, which ultimately enables you to attain your business objectives in the most cost-efficient way. By partnering with a well-reputed digital marketing company, you can expect your advertising spend to give you the highest returns. As a bonus, you’ll get to provide better value to your Detroit business by focusing on your own expertise.
In general, these are the PPC advertising services you can expect from any competent digital marketing agency:
When looking for a digital marketing agency to handle the pay-per-click advertising campaigns of your Detroit-based business, you need to ask the right questions. It’s essential for you to look into the agency’s competence in this platform, their reputation for delivering on their promises, and what a partnership with them really entails.
While you will surely have questions that are specific to your Detroit business, here are a few you might want to ask:
While you might have the capacity to set up your own PPC ads, engaging the services of a well-established pay-per-click marketing company undoubtedly enables you to gain better returns on your digital advertising investment. But you’ll need to make the critical decision of which agency to partner with. Make sure they’re not just knowledgeable in this medium but will also work closely with your business to develop custom strategies that suit your goals. By delegating your online traffic generation activities to the experts, you can focus on doing what you do best for your Detroit-based business.
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