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What is the topic for this article?
As it relates to the article topic, how does your organization's products/services differ from industry standards?
As it relates to the article topic, what are some benefits that customers might not realize at first?
Can you list some of the most common use cases for this product/service? What about use cases where it may be especially valuable to a customer/client?
Does the article topic relate to any current trends or shifts in the industry? Does it tie into any issues that are at the front of people’s minds at the moment?
Can you supply any statistics that help support the value of your product/service?
Is there anything else we’re missing or that you want us to know? Try to think of anything readers would find interesting or eye-catching.
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