Grand Rapids Pay Per Click Advertising Company

Is your business trying to maximize its reach within Grand Rapids or across Michigan? Or are you hoping to broaden your market and reach customers across the United States or even across the world? No matter your goals, pay-per-click marketing could be just the medium to help you attain them. But how do you even choose a PPC advertising agency to partner with if they’re all claiming to be specialists?

When you’re working with a digital marketing company, you’re basically relegating the responsibility over your marketing budgets and your potential returns. That involves implicit trust in their professionalism and confidence in their abilities. To find a good PPC marketing service, you should first understand what value pay-per-click advertising has to offer and how it can help you attain your business objectives. Only then will you have the right knowledge to select the best digital marketing agency to hire.

What Exactly is PPC Marketing?

For an online business, PPC marketing is a method of generating traffic. It involves the strategic use of pay-per-click advertisements. Through this platform, businesses pay for advertising based on the performance of their ads. As the name suggests, costs are generally incurred every time someone clicks on an ad. If employed correctly, it can be the best medium for attracting customers and boosting sales in an incredibly cost-effective manner.

Originally, pay-per-click advertising was a means to appear instantly at the top spot of relevant searches on search engines. In general, it involves pinpointing the most strategic keywords to target for your business and determining the maximum amount you’re willing to pay for each one. Then, sophisticated algorithms take into account a variety of factors to determine when your ad appears and how much every click actually costs you. Although this advertising model is still used by search engines, it has also been adopted by social networking sites and a multitude of other websites.

It’s easy to think that pay-per-click advertising is simple enough to set up. The truth is, in order for your campaigns to contribute significantly to the performance of your business, you need a certain level of expertise and a good understanding of the platform’s intricacies. Additionally, success with this medium doesn’t just involve the ads themselves but thorough planning of bidding strategies, landing pages, and other peripherals. Nevertheless, it can be your main driver of revenues if done correctly.

Why Choose PPC over SEO?

Search engines serve as the primary portal for online information. That’s why there’s no argument that SEO is critical to every online business. Using SEO tactics, a website increases its visibility to users searching for specific keywords. Traffic gained from this method is essentially free, which is a definite advantage over PPC. But results from SEO could take months to become apparent.

Both SEO and PPC drive traffic to a website through search engines. But unlike SEO, PPC allows you to gain that traffic immediately, and it doesn’t involve a ton of complex processes and a multitude of guesswork. So, if you’ve just opened a brand new business in Grand Rapids or you want to publicize a time-sensitive promotion, pay-per-click advertising is your best option.

The Benefits of Engaging a PPC Marketing Specialist

Engaging the services of a pay-per-click advertising specialist enables you to profit from their expertise so your business can attain its marketing objectives in the most cost-effective means. When you work with a competent PPC advertising company, you’re more likely to gain the best return on your digital marketing budget. Plus, you’ll be able to attend to other endeavors that are critical to your Grand Rapids business.

In general, a competent digital marketing company should be able to offer the following pay-per-click advertising services:

• Exhaustive Keyword Research – Pinpointing the best keywords to target in order to reach qualified audiences.
• Ad Development – Producing well-crafted advertisements that garner clicks.
• Landing Page Design – Developing landing pages that encourage visitors to perform a desirable action (ex., buy a product, avail of a service, subscribe to a newsletter, etc.).
• Methodical A/B Testing – Optimizing campaigns by strategically testing variants of ads, landing page designs, etc.
• Customized Reports – Identifying what data are critical to your business operations and presenting them in the most useful manner.
• Remarketing Campaigns – Developing campaigns that explicitly target people who have already expressed an interest in your products and services so that they’re more likely to finally make a purchase.
• Additional Ad Campaigns – Developing micro campaigns that can maximize revenue generation for specific products and services or to target a smaller audience.

How to Find the Best PPC Marketing Service for your Grand Rapids Business

In order for the decision of working with a PPC agency to work in your favor, you need to find the right one to partner with. Before you choose one, ask about the specifics of their services and details of how they can help your Grand Rapids business reach its goals.

Although you’ll definitely have questions that specifically relate to your Grand Rapids business, here are a few that you can start with:

• Will an account manager be working exclusively on your campaigns?
• Does the agency understand what your business does and what your goals are?
• How much work is expected from you?
• Are they transparent about how they use your budget and how their campaigns are performing?
• Have they worked successfully on similar businesses?
• How do they expect to get paid?
• Do they require a minimum contract duration?
• Who owns the work they develop for your business?

Pay-per-click advertising is one of those things that you can probably do yourself. But if you want to maximize the platform’s potential for your business, it’s more cost effective to hire a specialist with a proven track record. Just make sure that you find a pay-per-click marketing agency that doesn’t rely on a one-size-fits all solution but will actually design the best strategy for your Grand Rapids business. By trusting experts to run your traffic generation campaigns, you’ll be able to provide better value to your company by focusing on the tasks you’re best at.