To successfully market your Grand Rapids business on Facebook and other social media platforms, you need to do much more than create branded pages and post regular updates. The need for commitment, technical know-how, digital smarts, and strategy is the reason why most companies rely on the expertise of digital marketing agencies. But how do you find the best one to partner with?

The task of choosing the best social media marketing service for your Grand Rapids-based business should begin by figuring out what you’re looking to achieve on these platforms. Also, you need to understand the services that digital marketing agencies typically provide. When you have a good understanding of all that, you’ll be able to make a more informed decision on which agency to work with.

How Your Grand Rapids Business Benefits from Social Media Marketing

Research by the Digital Marketing Institute shows that nearly half of online shoppers are influenced by social media recommendations and 40% report buying products after seeing an ad online. Additionally, Lyfe Marketing statistics show that shoppers spend up to 40% more on businesses they’ve interacted with on social media.

Although the value of social media in itself is undeniable, search engine sites like Google have increased its value even further. That’s because search engine algorithms now include social posts as part of search engine results pages. By providing an additional access point to such content, having a solid brand presence on social media sites like Facebook, Pinterest, and Instagram has become even more powerful.

Considering the incredible reach and value of these sites, the need for businesses to have a meaningful presence on relevant social networks is undeniable. The best way to get it right and maximize its value is to rely on the services of a reputable digital marketing company.

Why Your Grand Rapids Business Should Work With a Social Media Marketing Agency

Social media marketing agencies provide a wide range of services to assist companies like yours in achieving a variety of business objectives. Whether you’re looking to bring in more sales for your products and services, boost your reputation, or improve brand recognition among your target audience, here are a few ways an established digital marketing service can help you:

• Specifying and evaluating your company’s audience profile.
• Identifying which platforms to establish your brand on.
• Developing and implementing a marketing plan specifically for you.
• Updating your social media accounts with content that’s carefully crafted to boost interactions with your brand.
• Telling your audience your company’s story in a way that helps them relate better to your brand.
• Carefully watching over your brand’s online presence to protect your reputation.
• Answering comments, posts, and messages directed at your brand.
• Tracking online trends and adapting them to suit your brand.
• Finding the best keywords to reach your potential customers.
• Tracking, reporting, and analyzing pertinent data using specialized tools.
• Reporting data that will benefit your business as well as providing insights for marketing improvements.

Hiring the Right Social Media Marketing Company

Understandably, your budget will always be a critical factor in your decision. But don’t select a partner based on costs alone. Always look into their offerings and ask the right questions so you can determine which one offers the best value. Here are some questions you might want to ask before making a decision:

• Will your business be provided with a dedicated social media marketing specialist?
• Can they provide reports on the data your business needs?
• How often will they report on the hours spent on your campaigns, the tasks they performed, and the goals they achieved?
• How do they promote transparency when it comes to your advertising budget?
• Would they be willing to train or work with your own team?

Selecting the right digital marketing specialist to develop and manage your company’s social media marketing strategies will enable your Grand Rapids business to maximize the benefits of this medium. Furthermore, entrusting this critical part of your business to proven experts assures you that you’re making the most out of your marketing spend.

There’s no doubt that your Grand Rapids business will benefit immensely from a properly managed social media marketing campaign. But if you’d like to know more or want to take the next step, feel free to reach us by calling (248) 579-9972. We’re passionate about helping businesses like yours get a leg up on their competitors, so we’re very eager to hear from you.