Lansing Branding Services

The Branding Services We’re Offering

All companies need a brand that their customers can trust. In fact, above 59% of all shoppers buy only from trusted brands. Have a look below to see how it’s possible for your brand to become attractive and engaging to your audience.

• Determine what promises have been made to your customers that you can keep. It’s essential that you transmit your message to clients in a cohesive and clear manner, as well as across all the channels you can work with.
• If you are a startup, then you can create the foundation for your brand and send your audience the message that matters.
• In case you are running a well-established company, you need to analyze your customers’ experiences with your brand. After, work hard to make your brand’s identity more meaningful and to create a promotion strategy for it.

The place where you’re at with your brand doesn’t really matter. What you need to have running in the background is the how, the what and the why. As the best branding company in Lansing, we will make these known and show how valuable your brand actually is. We do this by developing the flawless strategic direction that your company needs to follow in order to obtain a well-defined place in the market and have your business growing for many years to come. With the best brand identity, strategy and marketing, your business will:

• Stand out from the crowd
• Target the right audience
• Consistently tell your story

We are a Lansing-based branding agency that doesn’t hesitate to talk about the offered branding services and the ways in which these can help your brand gain awareness, trust, loyalty and advocacy.

What Is Our Brand Strategy?

Our Lansing branding services are based on a strategy that has always worked because it’s detailed and on point. This strategy is explained below.

Brand Discovery

It would be impossible for us to have an effective brand strategy if we didn’t discover everything we’re supposed to know about your business and the model it has been built on. Our discovery sessions include brainstorming and gathering sessions from which we obtain a clearer vision about your business’s purpose. To put it more simply, we define the how, the what and the why so that we can create your brand’s identity and develop the strategic direction that’s perfectly aligned with your customer’s needs and the goals you’re having for your business.

An Analysis of the Competition

Your brand won’t differentiate itself from the competition if you don’t know too much about the other brands competing with you. For this reason, we run an analysis of your competitors, by bench marking their brands. Therefore, as far as their brand’s identity, website experience, digital marketing strategy, and other things go, we become aware of the landscape in which you need to be vertical. This is what brings us the opportunity windows for your business, also the key differentiators that could put you in advantage.

Identifying the Target Audience

If you understand your customers and can define them, then you’re able to create a brand message and marketing strategy that work perfectly. We can identify your target audience based on demographics. After, we start creating the most precise personas of buyers according to what motivates your clients, their lifestyle, values, and many other influences. In other words, we create a bond between you and the people that you want hearing about how your brand is the best for them.

Your Brand Needs a Voice

When it comes to what they want from a brand, people are always interested in authenticity and to be properly addressed. This means you need to pay attention to the tone you’re using with your prospective clients. It’s essential for brands to communicate consistently and in a unique manner. We will help you determine what voice your brand has, also what communication style to employ when trying to express your opinions and personality. More than this, we will tell you what tone to use when presenting your brand, obviously based on what message you’re looking to transmit and your target audience.

Brand Messaging Matters

Your brand needs to send a message of high impact, a message that’s concise and captures the essence of what you’re offering, but without leaving out the value you’re able to bring. It’s your story that needs to capture the attention of people and to get an emotional response from those studying your brand. Every brand statement you’re using will be included in the playbook of defining tactics and strategies for your business’s growth.

Your Customers’ Journey with Your Brand

You need to be aware of everything pertaining to the essential stages your customers are going through during the journey of interacting with your brand. These stages make the services or products you’re offering known. Since we know a lot about this journey because we’re a Lansing-based branding company with many years of experience, we identify the guiding principles, tactics and calls to action that make your customers enjoy their journey with your brand the most. You only need to map things out so that your marketing strategies are well defined, also that you can later develop what’s appropriate for each stage of your business’s growth. This increases retention and sales.

As you probably have noticed, our branding services are essential when building a brand meant to last. As a matter of fact, they’re often more important than any font, graphic or color used for creating the brand’s logo.

How We Establish Your Brand’s Identity?

By going through the next few sections, you will understand how we establish the identity of your brand.

Brand Naming

The best brand names have people talking. They also invite those who are interacting with them to go ahead and take action. Maybe your business idea is one of the best, or your services/products can change the world, but if you don’t know how to promote them, to give them an appropriate brand name, there’s no way you can make things work. We will help you give a name to your brand. This name will truly represent you, not to mention it will have what it takes to help your business expand.

Logo Design

A brand doesn’t have an identity if it’s not easy to recognize. Since we’re a Lansing branding firm offering full branding services, we have a team of creative people who can make sketches of your brand’s logo. The sketches will be turned into a refined logo only after you approve them. In the end, you will get a final logo that can be used in all your branding and marketing processes. While doing this, we are using the icons, colors and typography that perfectly represent your business.

Packaging Design

It doesn’t matter if you have a stellar product, its package still needs to be aesthetically pleasing and to match the usability of that product. Otherwise, there will be no sales. Based on your brand guidelines, we will design the packaging for your brand. It will be representative of your product, and also make a strong first impression. Our packaging design solutions are the simplest, as they use clear concepts and amaze at the first glance.

Brand Style Guiding

You can’t move forward and communicate if you’re not using your branding all the time. We can do the brand style guiding for you so that you know everything about your branding. It’s very easy to scale and understand our brand style guiding methods. Your vendors and employees will just have to look at them to keep your business’s needs aligned. To be more precise, what we’re doing when it comes to brand style guiding is we document the purpose of your brand, the identity system for your business, your voice and logo, also the rest of the identity applications from different other areas.

Website Design

We offer clean, simple and fresh website designs that easily convert. As far as lead generation and conversion go, it’s important visitors feel like they’re accomplishing some of their goals very rapidly and efficiently when visiting your website. We create user-friendly site designs while focusing on your business’s values and goals. Besides, the websites we’re developing are highly responsive, no matter if accessed from a computer or a smartphone. Regardless of what you need, either a website for your small business or a big e-commerce platform, count on us to deliver something amazing.