Founded in 2015, Drive Creative Agency is a Michigan based digital branding firm that specializes in website design and development, SEO, SEM, branding, content creation, video production, and digital strategy. Our strategy is simple; we create compelling digital environments that assist in selling our clients products and services while driving them targeted traffic that matches their ideal demographics.
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Even just within Lansing, there are already several companies offering digital marketing services. But when you’re running a business and hoping to engage in pay-per-click advertising, it’s critical that you find a partner with extensive experience and expertise in the medium.
The best PPC marketing agency shouldn’t just be knowledgeable in pay-per-click advertising. They should be capable of employing strategies to help your Lansing business get the highest returns on your advertising spend. So before you make the critical decision of hiring a PPC company, consider what you know about the digital marketing medium, what your business needs, and what to look for in a partner to achieve those goals.
PPC marketing is the strategic practice of driving traffic to an online business using pay-per-click advertisements. Using this medium, advertisers incur costs based on engagement (i.e. clicks) rather than time (i.e. monthly). When used with purpose and direction, it can be an incredibly cost-effective way to attract customers and, consequently, boost online revenues.
PPC advertising was initially a way to instantly boost your rankings on search engine results pages. Generally, it involves selecting keywords you’d like your website to appear for and then setting a budget for each. Complex search engine algorithms then determine when to display your ad and how much you actually pay for every click. Today, the pay-per-click model is used on platforms beyond the search engines, including social networks as well as countless websites and blogs.
On the surface, pay-per-click advertising might seem simple enough. However, the ability to run successful PPC marketing campaigns relies heavily on intensive keyword planning and clever bidding strategies. It also involves a variety of other crucial tasks, like writing powerful ads despite the limitations and designing landing pages that actually convert. In the end, the success of a PPC marketing campaign shouldn’t just be based on its own metrics but its total contribution to the online revenues of your Lansing-based business.
SEO stands for “search engine optimization” and is generally considered as a digital marketing essential for any online business. As the name suggests, it involves the use of several tactics to make your website appear at the top of search engine results pages for relevant search terms. Unlike PPC, SEO drives free traffic. However, it happens over a period of time and through cumulative, highly technical efforts.
In contrast, pay-per-click advertising drives traffic instantaneously. You gain web visits as soon as you set up your campaigns, and you’re practically limited only by your budget. Although SEO is admittedly the better long-term solution, it can’t beat PPC marketing in terms of immediacy.
PPC is especially useful for newly launched businesses trying to gain awareness or for ecommerce sites needing to promote limited-time offers. Furthermore, pay-per-click ads on search engines appear above all the other results, so it’s often the best way to dominate specific search terms.
Whether you’re targeting an international audience or one that’s limited to the state of Michigan or even just a small group within Lansing, it pays to hire a pay-per-click agency that can work closely with you to achieve your marketing goals. Specifically, you should benefit from their expertise in the following services:
What to look for in a PPC marketing agency for your Lansing business is practically the same as you would elsewhere. The key is asking the right questions, digging deeper into the company’s ability to fulfill their promises, and how their services affect you and your business.
Although you might have needs that are specific to your Lansing-business, here are some of the most fundamental questions to ask when hiring a pay-per-click marketing service:
Although you can probably set up pay-per-click advertisements on your own, hiring a competent PPC marketing agency to handle that for you helps you ensure a higher return on your digital marketing investment. However, it’s critical that you find a partner that isn’t just experienced in PPC but will also work collaboratively with you to achieve the specific goals of your business in Lansing. By entrusting your traffic generation requirements to a digital agency with a proven track record in social media advertising and search engine marketing, you can spend more time focusing on other critical areas of running your Lansing-based business.
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