Lansing Social Media Marketing Company

Social Media Marketing in Lansing

Getting your Lansing business to have a presence on social media involves much more than creating brand accounts, posting occasional updates, and setting up ad campaigns. Because of the complexities involved, many businesses turn to experienced social media marketing agencies. But with so many claiming expertise in this field, how do you choose the best one?

Selecting the best social media marketing service for your Lansing-based business all begins with understanding what you’re looking to achieve on platforms like Facebook, Twitter, and Instagram. Only then will you have a good grasp of what you’ll need from a digital marketing partner.

How Your Lansing Business Benefits from Social Media Marketing

Social networking sites are playing increasingly critical roles in people’s buying behaviors. As a matter of fact, approximately half of all consumers rely on influencers on websites like Instagram and Facebook for product reviews and recommendations. Also, you can count on over 70% to recommend your brand to their own social networks after experiencing a positive interaction.

While these numbers are already impressive enough, the advantages of social media to both large companies and SMEs are bound to keep increasing. Recognizing its value, even search engines have begun to integrate social posts to their results pages. That boosts the impact of a strategic campaign, not just on your brand recognition but also your overall revenues.

Given the incredible value this digital marketing platform can offer, it’s really no surprise that businesses are looking to engage professional social media marketing services to reach their target audiences.

Advantages of Hiring a Social Media Marketing Company

Whether your goal is to increase awareness of your brand or to boost your sales revenues, a competent social media marketing agency should be able to help you out through these specific services:

• Determining and evaluating your target market.
• Identifying the best social networks for your business.
• Developing and executing social media marketing strategies.
• Crafting content for regular updates.
• Communicating your brand’s story.
• Monitoring your social media presence and ensuring a good reputation.
• Replying to comments, direct messages, and relevant posts.
• Researching on and targeting relevant keywords and topics.
• Tracking and adopting trends.
• Utilizing specialized social media marketing tools to monitor and analyze pertinent data.
• Reporting results, campaign performance, and recommendations for improvements.

How to Choose the Right Social Media Marketing Agency

Keep in mind that you’d essentially be entrusting your online reputation and presence to the digital marketing agency you hire. So, make sure you choose carefully. Apart from the basic online marketing services, find companies that have distinct offerings such as:

• A dedicated account manager who is responsible for handling all projects related to your campaigns and serves as the sole point-person you can approach for any concerns.
• Customized reports that cover all the data you need to operate your business and provide excellent service to your customers.
• Scheduled reporting of how many hours were spent on your campaigns and what specific tasks were performed.
• Transparent reporting on how advertising budgets were expensed and what returns were achieved.
• The ability to work collaboratively with your in-house marketing team or providing training when necessary.

Finding a digital marketing agency to develop as well as implement social media strategies for your Lansing-based business allows you to gain all the benefits of this medium sooner and to a greater extent. Additionally, leaving this crucial aspect of your business to experts allows you to rest easy that you’re getting the best results for your marketing investment.

If you have any questions or are eager to learn more about how your Lansing-based business can benefit from social media marketing, reach out to us at (248) 579-9972. We’re passionate about helping brands reach larger audiences and we’d love to help you boost your online business revenues and get ahead of your competition.