Founded in 2015, Drive Creative Agency is a Michigan based digital branding firm that specializes in website design and development, SEO, SEM, branding, content creation, video production, and digital strategy. Our strategy is simple; we create compelling digital environments that assist in selling our clients products and services while driving them targeted traffic that matches their ideal demographics.
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PPC marketing agencies use their accumulated knowledge and experience in pay-per-click advertising to achieve the highest returns on investment (ROIs) for their clients. But with so many digital marketing companies claiming expertise in this field, how do you choose the right partner for your business?
Engaging the services of a pay-per-click marketing agency means entrusting another company with your campaigns on Google, Facebook, and other digital advertising platforms. It’s critical that you understand at least the basics of how pay-per-click advertising works before you select a PPC agency. Only then will you know what to consider in order to make the right choice.
PPC marketing is a strategic way to use pay-per-click advertisements to drive traffic to your website. As its name suggests, this digital marketing medium allows you to incur costs only when a user clicks on your advertisement. Campaigns of this nature can be launched on practically all internet platforms, including search engines, social networks, and millions of blogs and websites.
In search engines and their affiliated networks, PPC advertising involves a bidding process. You select keywords that are relevant to your business and set the maximum amount you’re willing to pay for each. A complex algorithm then decides when to display your ads and how much you will actually pay for each click. On the other hand, other platforms have predetermined costs per click but allow you to set a maximum budget so you can manage your expenses.
Although this is a simplified explanation of what pay-per-click advertising is, it gives you a good idea of what it involves. Running a successful PPC marketing campaign requires intensive keyword planning and an excellent bidding strategy. Beyond that, it involves the insightful development of landing pages to yield the highest possible conversion rates. After all, what’s important is not how much you paid for a click but how much that visit contributes to your revenues.
Search engine optimization (SEO) involves a number of tactics that allow you to “earn” your website’s visibility in search engine results pages. In turn, you get free traffic to your website, which you’ll continue to get with minimal upkeep. The problem with SEO is that it typically takes a few months for your effort to bear fruit.
On the other hand, pay-per-click advertising essentially allows you to buy instant web traffic. You get the visits you need as soon as you set up your campaign. But while PPC marketing isn’t the long-term marketing solution that SEO can be, it is sometimes the better option if you need immediate results. It is especially useful for new businesses or those looking to promote time-sensitive offers. Additionally, PPC ads on search engines appear above organic results. So, it’s also an excellent way to dominate search results for specific keywords.
Generally, entrusting your pay-per-click marketing campaigns to an agency allows you to capitalize on the expertise of PPC specialists. More specifically, they ensure higher returns from your advertising spend by providing the following services:
On the surface, most PPC marketing agencies seem like they offer practically the same services. But it’s essential that you dig deeper into their offerings before you sign into an agreement. Here are specific things you should ask about to help you make the best choice:
Hiring an agency for your PPC management requirements could mean more efficient spending and a higher return on your investment. But, it’s essential that you select the right partner that isn’t just knowledgeable in pay-per-click advertising but will also work closely with you to meet your specific business goals. By entrusting your search engine marketing and social media advertising campaigns to the right PPC agency, you leave traffic generation to the experts so you can focus on other aspects of running your business and generating revenues.