Michigan Social Media Marketing Company

Selecting a Social Media Marketing Agency for Your Business

Marketing on platforms like Facebook, Instagram, and Twitter involves much more than running ads and posting occasional brand updates. That’s why many businesses turn to agencies offering social media marketing services. But how do you find the right one?

Finding the best social media marketing agency for your brand starts with recognizing what your business will gain by being present on these platforms. You’ll also need to understand the value that social media marketing companies generally offer. Once you have a good grasp of all that, you’ll be better poised to choose a digital marketing partner.

Why Engage in a Social Media Marketing Strategy at All?

Half the world’s population is active on social networking sites, and many use these platforms to facilitate buying decisions. In fact, 49% of today’s consumers turn to influencers on sites like Facebook and Instagram for purchase recommendations. Additionally, as much as 71% recommend products and services to their networks after having positive interactions with the brand online.

Although already compelling enough, these statistics are only bound to become more advantageous for SMEs and large enterprises alike. A good presence on social networks will undoubtedly increase your brand’s exposure and will directly impact your bottom line. Even Bing and Google—the two most prominent search engines— integrate content from social networking sites, which will only serve to make this marketing medium more powerful. Given the immense potential these platforms offer, it’s no wonder businesses are turning to social media marketing agencies to engage their target audiences.

Benefits of Working With a Social Media Marketing Agency

Whether your goals involve boosting sales or establishing your brand’s reputation, digital marketing companies specializing in social networks can help you through these general services:

• Identifying and assessing your target audience.
• Determining the most suitable platforms for your brand.
• Creating and implementing a social media marketing plan.
• Developing content and regularly updating your accounts.
• Telling your brand’s story to your audience
• Monitoring your online presence and ensuring good public relations.
• Responding to messages, comments, and relevant posts.
• Tracking and adopting online trends.
• Researching and targeting relevant topics and keywords.
• Utilizing specialized tools for social media marketing in order to track and analyze data.
• Reporting performance and insights for strategy improvements.

What to Look for in a Social Media Marketing Company

When you’re essentially looking for a partner to entrust your online presence and reputation to, you should never decide based on costs alone. Apart from the general services offered by most agencies, seek out companies with distinct offers like:

• An account manager who is dedicated to your business and serves as the single point-person to report on your progress and address your concerns.
• Comprehensive reports customized to highlight the information you need most for your operations.
• Regular reports on specific tasks performed, and hours spent on your account.
• Transparency on how advertising budgets are spent.
• Social media consulting services should train or work alongside your in-house marketing team.

Engaging specialists to develop and implement your company’s strategies for social media marketing allows you to dive right in and enjoy the benefits much more quickly. Additionally, you minimize the risk of mishandling your brand in a very public setting. By leaving this crucial undertaking to experienced social media management agencies, you can be assured of optimum results along with incredible cost-efficiency.

Hopefully this should give you some clarity, but if you have any questions or want to learn more, please feel free to give us a call at (248) 579-9972. Our passion is helping businesses bring their story to the masses and we’d love to help you get a leg up on the competition.