Case Study

Caron Koteles

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laptop view of caron koteles website

Insight

Caron Koteles Riha is a Michigan Realtor. She is consistently ranked in the top 1% of Realtors nationwide, with over $250,000,000 in homes sold.

caron koteles picture from website

Challenge

Caron’s previous website did not portray the proper level of professionalism as the rest of her branding efforts. The design of the site was lacking content that would assist in building consumer trust, resulting in low digital lead conversions.

desktop view of homepage listings

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DesignDesign

a more interactive website environment by integrating a Real Estate Listings search functionality

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UtilizeUtilize

vibrant imagery and modern design practices to give the brand a fresher feel online

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DevelopDevelop

a FAQ (frequently asked question) to the website that can assist in buyer and seller questions

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CreateCreate

landing pages for a Google PPC campaign in order to convert local home buyers and sellers into clients

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ShowcaseShowcase

how Caron utilizes her marketing experience to make sure your home sells for top dollar

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BuildBuild

brand credibility by highlighting client testimonials throughout the website and sighting community event she is involved in

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Results

With the new website launched, Caron was now confident in pushing more of her advertising traffic towards her website. 3 months after launch, we began Google PPC marketing on the website. With a modest budget, we were able to generate 54 leads over the first month of the campaign.

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We supplied Caron’s team with WordPress training videos so they could continue to create new real time content for the website. This allowed them to handle uploading new content to their website and make basic content changes.

In the end, the website reached it’s #1 originally anticipated goal; assist in growing Caron’s Real Estate business and continue to help grow the already strong brand that Caron has developed.

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