Insights

Caron Koteles Riha is a Michigan Realtor. She is consistently ranked in the top 1% of Realtors nationwide, with over $250,000,000 in homes sold.

Challenge

Caron’s previous website did not portray the proper level of professionalism as the rest of her branding efforts. The design of the site was lacking content that would assist in building consumer trust, resulting in low digital lead conversions.

Strategy

• Design a more interactive website environment by integrating a Real Estate Listings search functionality
• Utilize vibrant imagery and modern design practices to give the brand a fresher feel online
• Develop a FAQ (frequently asked question) to the website that can assist in buyer and seller questions
• Create landing pages for a Google PPC campaign in order to convert local home buyers and sellers into clients
• Showcase how Caron utilizes her marketing experience to make sure your home sells for top dollar
• Build brand credibility by highlighting client testimonials throughout the website and sighting community involvement

Results

With the new website launched, Caron was now confident in pushing more of her advertising traffic towards her website. 3 months after launch, we began Google PPC marketing on the website. With a modest budget, we were able to generate 54 leads in just the first month of the campaign.

In the end, the website reached it’s #1 originally anticipated goal; assist in growing Caron’s Real Estate business and continue to help grow the already strong brand that Caron has developed.