JJF International Wellness Communities is a senior living center being developed in Merida, Mexico. JJF’s target market is affluent American retirees who want to enjoy the fruits of their labor in an all-inclusive community. They needed branding concepts for the logo that would carry through their entire brand and identity pieces. Adding a layer of complexity to this was that the client will also eventually have multiple global locations that will fall under this monolithic brand.
In the end, this was the agreed upon brand identity for JJF. This logo incorporates the feeling of wealth and maturity, which was a goal of the overall brand persona. We felt this design would instill confidence in both residents and investors that JJF is a stable brand, committed to their promise of providing a luxurious lifestyle.
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