Insight

JJF International Wellness Communities is a senior living center being developed in Merida, Mexico. JJF’s target market is affluent American retirees who want to enjoy the fruits of their labor in an all-inclusive community. They needed branding concepts for the logo that would carry through their entire brand and identity pieces. Adding a layer of complexity to this was that the client will also eventually have multiple global locations that will fall under this monolithic brand.