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Industry:  Horticulture/Landscaping
Location:  Michigan
lotus gardenscapes logo

Lotus Gardenscapes wanted to rebrand their online presence and increase lead generation through their website.

Web Design & Development, Branding
Project Overview

The Problem

Their website at the time did not properly articulate the value of working with Lotus and was not converting enough leads for their business.

The Solution

Design a new website that guides the user through an engaging website experience, ultimately leading them to book an appointment with Lotus.

THE STRATEGY

Through a process of interviewing Lotus and understanding their business goals, we invested time in creating content and a design that followed the StoryBrand framework. The majority of the focus on the website would be about our visitors' dream landscape, and how Lotus can be their guide into making this a reality. We developed a custom lead capture called the Lotus Dream Builder that allowed the end-user to start building their dream landscape online and automatically booked a time for a Lotus employee to come to their home for a consultation.

Project Details

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  • toasting glasses icon
    Lotus Dream Builder
    This custom progressive form allowed Lotus to collect important sales insights and data and automate appointment settings, all while providing the end user with a positive experience.
  • dumbell weight icon
    Custom Case Studies
    We designed and strategically placed case studies throughout the website as social proof to end-users that Lotus has vast experience in beautiful and successful landscape build-outs.
  • website layout icon
    Intuitive UI/UX
    The website works seamlessly on all devices, browsers, and screen sizes. The overall experience of the website intuitively guides users to the content they are looking for.
lotus gardenscapes dreambuilder page by drive creative
The website’s primary function is to inform end users of the services available and inspire them to enter into the “Dream Builder” where they can put together a plan to start the quoting process.
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