Progressive Irrigation is a residential and property care company with a corporate headquarters in Clarkston, MI. Their services include irrigation, fertilization, lawn maintenance, hardscape, snow removal, and more.
Progressive Irrigation has grown significantly over the past 20 years. Originally started as a one-man-show in 1999 that solely offered irrigation services, the owner has grown the business to a 60+ person operation. The company was facing the same challenge as many growing businesses; creating a consistent brand identity that their customers could easily understand and remember. In addition, the company’s services had expanded dramatically, and they were having difficulty portraying the message of a full-service property care company.
a modern brand identity for Progressive Irrigation that properly showcased the organizations size and professionalism.
new brand messaging that helped Progressive’s customer base understand they are a full-service property care company.
a new tagline, mission statement, and brand promise that the company could hang its hat on proudly.
brand guidelines to ensure all future identity pieces would adhere to the design principles we were setting forth.
an employee guide to get mental buy-in and educate their staff on the companies direction, mission and values.
all real-world identity pieces for the new brand launch including vehicle wraps, new signage, uniforms and more.
As mentioned before, we decided to incorporate the company tagline into the primary usage of the logo as we believe it was important to include this message at all touchpoints to ensure it would be effective. We also decided to create an icon in the logo that could be used standalone in certain applications where the type solution would either not be considered fit or maybe over-redundant. These design decisions were documented and handed to the client in a full brand identity guide.
Color is a powerful communication tool that can influence mood, experience, and expectations of a brand. The bright and bold colors selected for the brand were carefully considered to best portray the brand's values of hard work, integrity, timeliness, accountability, and respect.
After completing the identity of the brand, we brought it into the real world. This came in the form of the vehicle wraps, stationary, business cards, a branded letter to the customer explaining the brand’s change, uniforms, signage, social media headers, and social content.
In the end, we successfully create a new brand identity for Progressive that positioned them as a professional property care company. Since the rebranding, they have opened a second location in Gaylord, MI and purchased several other companies within their space, all while boosting their overall revenue. They now stand shoulder to shoulder with larger competitors and are winning.
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