Spark Companies wanted to create a cohesive identity for the multitude of brands under their company umbrella.
Spark Companies were growing rapidly and needed a strategy to communicate how their family of brands were all interconnected.
Create the Spark Companies brand and simple corporate website that would act as the parent company for existing and new brands that Spark was creating.
At the beginning of the engagement with Spark, there was no “Spark Companies”. There were three separate brands operating under the same ownership, but with no clarity or continuity from an external standpoint that they were all supporting each other. Therefore, the decision was made that the vision for the organization would be Spark Companies, acting strictly as the parent brand for any other individual brands in the organization. This decision was made simultaneously as two new brands were also being added under the company's umbrella.