(248) 579-9972
Industry:  Staffing/Professional Services
Location:  Michigan
spark companies

Spark Companies wanted to create a cohesive identity for the multitude of brands under their company umbrella.

Project Overview

The Problem

Spark Companies were growing rapidly and needed a strategy to communicate how their family of brands were all interconnected.

The Solution

Create the Spark Companies brand and simple corporate website that would act as the parent company for existing and new brands that Spark was creating.


At the beginning of the engagement with Spark, there was no “Spark Companies”. There were three separate brands operating under the same ownership, but with no clarity or continuity from an external standpoint that they were all supporting each other. Therefore, the decision was made that the vision for the organization would be Spark Companies, acting strictly as the parent brand for any other individual brands in the organization. This decision was made simultaneously as two new brands were also being added under the company's umbrella.

Project Details

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  • crowned icon
    Corporate Landing Page
    The launch of Spark Companies would be an announcement to the marketplace of a unified vision for the portfolio brands moving forward.
  • coding laptop icon
    Individual Brand Websites
    We designed and built Spark Packaging, Ignite Search, and Flex Workforce Solutions to focus on these brands' individual niches.
  • love icon
    Identity Creation
    We designed logos and brand identities for the newest launching brands, Ignite Search and Flex Workforce Co.
phone collage of spark packaging website
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