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Industry:  Manufacturing/Automotive
Location:  USA, Europe, Asia
tower international logo

Tower International wanted to update their website presence to attract new employees and investors to their organization.

Project Overview

The Problem

Tower International's website was dated, difficult to use, and did not position the brand as a leader in the automotive manufacturing industry.

The Solution

Design a new website focused on humanizing the brand, showcasing its culture and international presence, and create an intuitive experience for end users.


Through interviewing the leadership team at Tower International, it was clearly understood the primary immediate goal was to attract new talent to work for their organization, specifically for a plant that was launching in South Carolina. The target employment demographic for them was senior management and leadership positions, along with lower-level line workers. A secondary long-term goal of the company was to make the brand more attractive to shareholders and investors.

Project Details

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  • people icon
    Career Portal
    We created a career section on the website that humanized the brand, showcased Tower as an opportunity to grow, and made it seamless for new applicants to submit their resumes.
  • piggy bank icon
    NYSE Integration
    We integrated the website with a live feed of TOWR stock prices and performance to comply with regulatory requirements with the NYSE.
  • shaking hands icon
    LinkedIn Campaign
    We managed a LinkedIn campaign that targeted Towers' key employment demographics and made them aware of employment opportunities at Tower.


tower international application increase stat


"We received approximately 5,000 more applicants from March to Dec 2017 vs. 2016, The change factors between the years were the new website and the LinkedIn campaign."

laptop view of tower international's facebook by drive creative
Along with designing and developing the new website, the team at Drive was tasked with rebranding their image on social platforms like Facebook and LinkedIn
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