TRICO is the largest manufacturer of windshield wiper blades in the world. They’re widely used by drivers, but not widely recognized by them. That’s because TRICO sells predominantly to OEMs — the people who build cars. Cars come stocked with sets of TRICO wiper blades without consumers ever knowing.
With a push to consumer markets on the horizon, TRICO needed a campaign that would reach car owners and drive sales in retail outlets.
While TRICO has focused, and won, with OEMs, their competitors have succeeded in earning brand recognition with everyday drivers.
To beat out the competition and earn a slice of that brand awareness, TRICO needed to stand out in the category while remaining true to the brand guidelines that have gotten them this far down the road.
As early as copy testing, we measured an increase in the consumer’s perceived value of TRICO products.
We attribute this increase to a platform that successfully resonated with drivers — establishing TRICO as a brand that’s premium and modern.
This campaign has positioned TRICO to successfully expand its identity from the company OEMs trust to the brand drivers choose.
Interested in our services? Curious as to what Drive Creative Agency can do for you? Then we are eager to hear from you, just click on the link HERE to get the party started. #BFFs
We appreciate you signing up for our mailing list. We think you will really enjoy the content you will receive and insider tips, please visit our resources area to find all sorts of goodies from videos and ebooks to blogs.