There are so many Michigan-based digital marketing companies that cater to businesses in Southfield. But when you’re serious about using pay-per-click marketing to give your brand and revenues a boost, it’s essential that you find an agency with extensive knowledge and proven expertise in this medium.

When choosing a digital marketing company for your business, find one that doesn’t just know how to put up PPC ads. They need to be capable of designing strategies that will help your Southfield-based business achieve its marketing goals while making the most out of your advertising budget. So before you sign onto any agreement, consider learning what you need to know about this platform and what your business needs to achieve from it. That way, you’re better able to select the best pay-per-click marketing agency to your company.

What Does PPC Marketing Involve?

Pay-per-click marketing involves the strategic use of PPC advertisements in order to boost traffic for a website or online business and ultimately gain more revenues. Using this advertising model, businesses incur costs through clicks on their ads, which could be more cost efficient than a flat rate, if done correctly.

Pay-per-click advertising began in search engines as a means for websites to secure top rankings in results pages. Basically, it involves identifying keywords that your target audience might use to search for what you have to offer. It also involves determining the maximum amount of money you’re willing to pay for each keyword. Search engine algorithms then decide when to show your ads and the actual amount you need to pay for each click. Today, search engines are still the most popular platform for pay-per-click advertising, but other platforms like blog networks and social media sites have adopted the same model.

At first glance, PPC advertising seems easy enough to set up for the average internet-savvy individual. But the competence involved in developing and managing successful campaigns is an entirely different matter. Strategic planning is crucial in every step, most especially in keyword research and setting up bids. It also entails additional tasks that contribute equally to the success of your campaigns. That might include ad development, copywriting, landing page design, etc. Ultimately, the success of any pay-per-click marketing campaign should not just be about impressions and click-throughs but how much it contributes to your bottomline.

The Advantages of PPC Over SEO

Most digital marketers agree that search engine optimization (SEO) is critical to the success of any digital presence. That’s because it is a means for a website to be listed at the top of search engine results pages whenever users search for relevant keywords. Compared to PPC, SEO is generally favored because traffic through this method is technically free. But it involves several highly technical processes, and it will take a while for you to enjoy the fruits of your labor.

In contrast to SEO, traffic generation is instant with PPC advertising. Search engine users are led to your site soon after setting up your campaign, and your only real barrier is your budget. While SEO is undeniably a better marketing solution in the long run, there’s no way it can beat pay-per-click advertising when it comes to speed.

In general, pay-per-click marketing is most useful for new businesses looking to boost awareness for their brand. It is also a popular medium among established brands looking to promote urgent or time-critical offerings. Another critical advantage of PPC advertising is that these ads are listed above other results. So, it is a guaranteed way to dominate certain keywords.

The Advantages of Hiring a Pay-per-Click Marketing Agency

Regardless of whether you’re looking to target your local Southfield market, a larger audience within Michigan, or a wider reach across the globe, engaging the services of a competent PPC agency will always work in your favor. In particular, they can help you achieve your business objectives through these services:

• Thorough Keyword Research – Determining the keywords that aren’t just relevant to your product offerings but will also drive traffic that converts.
• Ad Creation – Developing well-thought-out advertisements that capture your target audience’s interest enough to click through to your site.
• Landing Page Development – Developing web pages that are designed to convert visitors after clicking through from an ad.
• Customized Reporting – Determining how your business can best use the data that you collate and organizing them accordingly.
• Methodical Split Testing – Optimizing your PPC campaigns by systematically comparing the performance of different content, landing page designs, advertising copy, etc.
• Micro Ad Campaigns – Launching smaller PPC campaigns to promote specific products or to target a niche market.
• Retargeting Ad Campaigns – Launching ad campaigns the aim to re-engage people who have previously connected with your business but have not completed a purchase.

Finding the Right Pay-per-Click Marketing Partner Southfield-based Business

Very likely, you’ve already encountered several individuals and companies in Southfield that claim to be adept at pay-per-click advertising. While it might be tempting to go for the cheapest solution, it pays to do your due diligence and examine their offerings more carefully just to be sure you’re actually getting what your money is worth. Here are a few details you might want to probe into:

• Dedicated Account Manager – Will you have a single point of contact for everything related to your campaigns?
• Tailor-made Campaigns – Does the agency have a thorough enough understanding of your business to design ad campaigns that suit your brand and business goals?
• Company Participation – How much work is your team expected to do for their campaigns to be possible?
• Transparency – Do they report on how budgets are expensed and whether campaign targets are being reached?
• Experience – How much have they done in this platform and what have they achieved?
• Payment Structure – Are their fees based on a fixed rate or a percentage of your budget?
• Contract Duration – Do they impose a minimum contract term?
• Work Ownership – Do you own the work they do for your business?

With enough hard work and perseverance, practically everyone can set up pay-per-click advertisements. But it really goes without saying that availing of the expertise of a competent digital marketing agency opens up the potential for better results and optimal use of your budget. Overall, that leads to a greater impact on your bottom line. You just have to find the best PPC marketing agency for your Southfield-based business.