Sunday Reflection: March Trends + What’s Coming in April

Posted on April 6, 2025 in Uncategorized

As the first quarter wraps, March gave us a clear view of where the creative and digital marketing landscape is heading. Here’s what we noticed—and what we’re watching going into April.

AI Is No Longer the Headline—It’s the Workflow

Generative AI isn’t just the hot topic anymore—it’s being quietly baked into everyday tools. From Meta’s AI ad features to Canva’s “Magic” suite to Adobe’s Firefly updates, teams are finding ways to actually integrate AI into their process, not just their headlines. The takeaway? AI that saves time is in. AI that tries to replace talent? Not so much.

Organic Reach? Still Dropping

Across Instagram, LinkedIn, and Facebook, brands are seeing slower organic traction—even with high-quality content. The trend continues: platforms are prioritizing creators, not brands, unless you’re paying to play. It’s not all bad news though. Repurposed content and lightweight video formats are outperforming bulky brand posts.

What We’re Watching for April

• LinkedIn’s Creator Shift: They’re doubling down on creator tools, which means more opportunity for agencies and personal brands alike.
• Short-Form Video (Still): The scroll doesn’t stop. Reels and TikToks with voiceover + simple editing are outperforming cinematic edits.
• Minimal is Back: Visual design is leaning lighter, less saturated, and more type-focused—expect more beige and grid-based layouts on feeds.

Final Thought

The brands winning in 2024 aren’t just chasing the next trend—they’re simplifying, listening, and showing up consistently. April’s a good time to refresh your strategy, clean up your creative, and keep showing up.