Navigating the Shift to Google Analytics 4: Your Go-To Resource
In a pivotal move back in October 2020, Google unleashed its most groundbreaking transformation upon its renowned reporting tool—Google Analytics 4 (GA4). Unlike its predecessor that solely focused on website data, GA4 revolutionized the game by seamlessly tracking and integrating data from both websites and apps within a unified Analytics account. It also embarked on […]
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