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Sunday Reflection: Digital Marketing Trends That Defined May

May brought more of what we’ve come to expect in digital marketing: platform changes, algorithm tweaks, and shifting consumer behavior, all in the span of a few weeks. Here’s what stood out across the industry last month: 1. Meta Doubles Down on AI-Powered Ads Meta’s push for automation continued to accelerate in May, with more […]

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How to Perform a Website Audit (and Why It’s Essential)

Your website is often your first impression — and if it’s not working properly, converting visitors, or showing up in search engines, it’s costing you more than you think. That’s where a website audit comes in. A website audit gives you a clear picture of what’s working, what’s broken, and what needs improvement. Whether you’re […]

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Why Your Ads Aren’t Converting (And How to Fix Them)

You’re running ads. You’re spending money. But the results?Crickets. Maybe a few clicks. Maybe some traffic.But conversions? Barely there. If that sounds familiar, you’re not alone—and the problem probably isn’t your budget. It’s your strategy. Let’s break down why your ads might not be converting (and what you can do about it). 1. Your Creative […]

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Mistakes to Avoid When Creating Content

Creating great content sounds simple—until you actually sit down to do it. Whether you’re writing blog posts, recording videos, or launching a new campaign, content is only effective when it connects. That takes more than clever words and nice visuals. It takes strategy, clarity, and consistency. So, here’s a breakdown of the most common content […]

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Sunday Reflection: Digital Marketing Trends That Defined April

As April 2025 wraps, several key trends are shaping how marketers approach digital advertising, brand content, and creative strategy heading into May. From rapid shifts in Meta ad performance to a renewed focus on storytelling, the digital landscape continues to evolve — and staying competitive means adapting fast. Here are four digital marketing trends that […]

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Google Ads vs Social Media Ads: Which One Should You Invest In?

When it comes to digital marketing, the question always comes up: Should I invest in Google Ads or Social Media Ads?The answer isn’t as black and white as you might hope — and honestly, the best strategy might involve both. But if you’re looking to prioritize one over the other, it’s critical to understand the […]

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Organic vs. Paid Social Media: What’s the Right Mix?

Let’s face it — social media is no longer just about showing up. It’s about showing up with a strategy. And one of the biggest questions we get from brands is: “How much should we focus on organic content vs paid social ads?” The short answer? You need both. But the right mix depends on […]

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Personal Branding for Business Owners: Why It’s a Game-Changer

Building a personal brand isn’t just for influencers—it’s a powerful tool for business owners. Learn how personal branding can boost credibility, attract clients, and drive growth. In today’s digital-first world, people don’t just buy from businesses—they buy from people they trust. That’s why personal branding is no longer optional for business owners; it’s essential. A […]

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8 Reasons Why Your Marketing Team Needs a CRM

We know it’s not easy to streamline your marketing efforts and improve your team’s performance. However, to greatly help in that task, look no further than a CRM, or customer relationship management system. While CRMs have long been popular among sales teams, they are increasingly becoming a must-have tool for marketing teams as well. In […]

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4 Sales Tools Manufacturers Can Use to Crush Their Quotas

The Best Tools Manufacturers Need to Close More Business It’s no secret that Industrial / Manufacturing brands have had a rough go of it in 2020. Now more than ever, manufacturers need lead gen and sales funnels that are firing on all cylinders. Sales are down for the vast majority of companies and brands are […]

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Why Every Industrial Company Needs a Modern Website Design

  Many manufacturing and industrial companies struggle with understanding the importance of having a modernized website design. They do not always see how it directly translates into a return on investment for their business, especially manufacturers who may already have an established customer base of a few major OEMs that keep their business running steady. […]

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