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8 Reasons Why Your Marketing Team Needs a CRM

We know it’s not easy to streamline your marketing efforts and improve your team’s performance. However, to greatly help in that task, look no further than a CRM, or customer relationship management system. While CRMs have long been popular among sales teams, they are increasingly becoming a must-have tool for marketing teams as well. In […]

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4 Sales Tools Manufacturers Can Use to Crush Their Quotas

The Best Tools Manufacturers Need to Close More Business It’s no secret that Industrial / Manufacturing brands have had a rough go of it in 2020. Now more than ever, manufacturers need lead gen and sales funnels that are firing on all cylinders. Sales are down for the vast majority of companies and brands are […]

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Why Every Industrial Company Needs a Modern Website Design

  Many manufacturing and industrial companies struggle with understanding the importance of having a modernized website design. They do not always see how it directly translates into a return on investment for their business, especially manufacturers who may already have an established customer base of a few major OEMs that keep their business running steady. […]

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How to Create an Awesome Landing Page That Converts

Whether you are creating your landing page for an AdWords campaign, drip funnel marketing, social media, or SEO it is important that your page does one thing: converts. Your landing pages are often the catch-all for the attention and leads you are driving, and if they aren’t converting then you are literally just setting opportunities […]

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Your Brand Is Who You Are and Are Not. Just Ask Payless Shoes.

I’m sure that most of the world has heard about the imitation footwear launch of “Palessi” in Santa Monica a couple of weeks ago. In case you haven’t, don’t feel bad. The Payless shoe brand had a single day event where they opened up a high-end retail store featuring all Payless shoe brands, rebranded under […]

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Black Friday Vs. Cyber Monday – Who Won?

Before we get into sales, numbers, and statistics, let’s take a trip down memory lane and look at the history behind the holiday that made marketers famous. The term “Black Friday” was originally dubbed not for shopping, but for a financial crisis in 1869 that signified the crash of the U.S. gold market. The actual […]

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FAQs and a Snapshot of Drive’s Web Design Process

As an agency specializing in web design, we field a lot of questions about our process. To answer a lot of frequently asked questions and give you a snapshot of how we build websites, we wrote this post elaborating on the Drive process. When can we get started? As soon as possible! In fact, we […]

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Why Chobani Rebranded Themselves

Greek yogurt swept the nation in 2007, something that only made up for 1% of annual yogurt sales in America at the time. Fast forward to 2018, and Greek yogurt now owns half of the total yogurt market share in America, with Chobani feasting on a staggering 40% of this. So why would the Greek […]

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5 Reasons Why Your Business Needs a Blog

Did you know that 79% of businesses with a blog report a positive ROI for inbound marketing? The verdict is in: blogging is a valuable tool for branding, audience engagement, and boosting your SEO. So why don’t more businesses have a blog? Look, we get it. Blogging is a lot of hard work. It takes […]

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Why Advertising Is Incomplete Without a True Marketing Strategy

It’s no surprise that most agencies are overflowing with creative talent. Step into any agency’s workplace, and you will be met with dazzling graphic design, seductive copywriting, and eye-catching videography. This creative talent is one of an agency’s greatest assets, and it’s a key component of the greatest advertising we see today. And yet, creative […]

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What Makes Your Brand Different?

Imagine you’re sick and head to the grocery store to pick up some OTC drugs and get some relief. Do you grab Dayquil and Tylenol, or do you go for the off-brand drugs? It is your health after all…so maybe you should stick to the big-name, trusted brands. What a waste of money. Did you […]

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Know When You Need to Start the Branding Process

Everyone keeps talking about the when and the why of starting the branding process. The easy answer is always and often… But most people are looking for a more simplistic breakdown of what the clear identifiers are that spell out when companies need to create or reinvigorate a brand or brand identity. There are several circumstances […]

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