Founded in 2015, Drive Creative Agency is a Michigan based digital branding firm that specializes in website design and development, SEO, SEM, branding, content creation, video production, and digital strategy. Our strategy is simple; we create compelling digital environments that assist in selling our clients products and services while driving them targeted traffic that matches their ideal demographics.
Before we all decide to hold hands and sing kum by yah, let’s hop on a call and learn more about your branding and marketing goals. Rather call us direct? (248) 579-9972
The sole purpose of every company is to add value to its customers. With each passing day, the number of online stores is increasing. However, this trend also poses a credibility issue. According to a survey, more than 59% of all online buyers only buy from a trusted source. If you have a company, continue reading here to find out how you can present your brand to your prospects in an engaging manner and manage to gain their trust.
It doesn’t matter what stage you are at with your brand, what matters is that you are constantly communicating the brand message to your prospects. You should have the answers to “Why”, “How”, and “What” for your prospective clients to view at all times. As the most trusted branding company for Warren business, we will help you communicate these messages to your future customers and help them understand how valuable your company is. We work by first drafting a long-term strategic direction for your business. Once we have a clear idea of direction, we move on to establishing your target market, and only then focus all our resources on helping you grow. If you have the best brand identity, marketing, and strategy, your business will:
We are the premier branding agency for your Warren business. We encourage open dialogue to help you pick the services you need for your company to thrive, and in the long-term, help you establish credibility, loyalty, advocacy, and awareness.
The branding services we’re offering your Warren business are tailored to fit an effective strategy that is detail-oriented and thorough. Continue reading to learn how we work.
The prerequisite to building a successful and reputed brand is to first analyze the market gaps and how your company can fill them. We also look into every aspect of your business and what it was built upon. That’s why we start with a discovery phase, where we unearth and gather information about your company. During this process, we focus on understanding the purpose of your brand. The ultimate goal of this phase is to align your customer’s needs with the goals and vision of your company. We do that by defining the why, the what, and the how for a solid strategic direction.
To establish your brand, it is important that you understand your competition and what they are fighting to achieve. Let us do the hard work for you. We will study every competitor you have and uncover their brand proposition. After we know their identity, digital marketing strategy, and their website user experience, we can paint a picture of the landscape where you are in and where you aim to beat them all. We help you become vertical in your chosen market segment. This process helps us figure out the untapped potentials for your business, also the differentiators between you and your competition, which puts you in a huge advantage.
Only after you can define your customers, which is possible when you understand them, you can devise a marketing strategy and message that suits the market segment you’re serving perfectly. Demography is an important factor in identifying your target audience. We start by understanding what motivates your clients, their way of life and goals, their values, and even their culture. After that, we focus on building a bond between you and them.
People always want to be addressed properly when they happen to be looking into a brand. They also value authenticity over other factors, which makes the tone of your brand of utmost importance. Brands should maintain frequent communication with their clients. We start by determining the perfect voice and tone for your business. We also focus on determining the ideal communication channel you should be using. Based on your target audience and the message you are trying to send, we will figure out the best tone for you, the one that guarantees the highest engagement.
Every brand needs to send out its messages in a precise manner, using the lowest number of words. But that doesn’t mean you are allowed to leave out the core message of your brand. You have to send out words that have a high impact. You also need to tell a story that captures the value proposition of your brand and evoke an emotional response from your message. When drafting the About Us page for your brand, we can add a slogan, define your mission and vision, add a tagline, and most importantly, your value proposition. The playbook for your business’s growth will document all the brand statements that define your tactics and strategies for growth.
To be successful, you need to be aware of all the stages a potential buyer goes through while making a purchasing decision. These stages further help to define your service or product. Being a reputed branding company that could take care of your Warren business’s brand strategy, also one that has many years of experience, we are aware of the guiding principles and tactics that go into ensuring the utmost satisfaction from your clients. After you have a visual map of what your marketing strategies are, you can easily figure out the best course of action for your business’s growth. As a result, you will have more retention and sales.
We offer the branding services that are crucial for building a long-lasting brand image. Most of the time, your brand image is greater than any font, graphic, or color that goes into your log.
Continue reading to understand how we establish the identity of your brand.
When you have the right brand name, you will be able to create a buzz. Your brand name will also encourage people to take the next move with your product or services. You might have something revolutionary to offer yet failing to come up with the ideal marketing strategy to promote it or the perfect brand name might hinder your business’s growth. As a core branding services agency, we will help you pick a name for your brand. The name will be the embodiment of all the qualities you are offering via your product/service. Also, it will help you with rapid business growth.
Similar to a brand name, a logo is important for the visual representation of your brand. Being a branding firm that could take care of your Warren business’s branding, we have a separate creative team that can draft your logo from scratch. After you approve the raw sketch or mock-up, we will move the logo to the next stage, which involves picking the ideal typography and color treatments. At the end of the process, you will have a logo that you are proud of and that represents your brand for years to come.
Along with the product, packaging is also of great importance. It needs to be visually appealing so that it grabs the attention of your prospects, as well as matches the usability of your product. We will design the ideal packaging for you based on the guidelines you may have. The package will not only contain your product, but it will also represent your brand and help you with sales. As a rule of thumb, we use straightforward strategies and best practices for crafting the ideal packaging.
Failing to maintain a brand image at all times means you aren’t moving forward. We will conduct the brand style guide for you. Our method of creating a brand style guide is pretty simple, and you will have no trouble making sense of it. One glance at it, and it will help your sales representatives, employees too, to maintain your brand image. In a nutshell, the brand style guide follows these steps:
A core service we offer is building a user-friendly website for you. Online presence is a must in today’s world. When planning for lead generation and conversion, you need to make sure your clients get the feeling that they are accomplishing some goals and that without wasting much time too. We will help you build a responsive website that converts leads. As mobile is used half the time for online shopping, you must have a website that is responsive when accessed from a phone, tablet, or a computer. No matter if you are a big E-Commerce giant or a small startup, we have all the right solutions for your business’s needs.
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