Founded in 2015, Drive Creative Agency is a Michigan based digital branding firm that specializes in website design and development, SEO, SEM, branding, content creation, video production, and digital strategy. Our strategy is simple; we create compelling digital environments that assist in selling our clients products and services while driving them targeted traffic that matches their ideal demographics.
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Whether your Warren-based business is targeting a local Michigan audience or an international market, pay-per-click advertising can provide incredible value. But with so many claiming that they’re PPC experts, what’s the best way to find a good digital marketing partner for your company?
Hiring a PPC marketing agency isn’t just about paying for a service. It’s about entrusting your advertising budget and the success of your campaigns to a company external to your business. Before you select a company to work with, make sure you have at least a basic understanding of pay-per-click advertising, what value it can bring to your business in Warren, and what to look for in a PPC marketing agency.
PPC marketing is a digital marketing strategy that involves the use of pay-per-click advertisements to drive targeted traffic to a business website. It is called so because the advertiser would only incur costs when someone clicks on their ad. This is most commonly done on Google and its network of blogs and websites. It is also the same advertising model you can use on social networking sites like Facebook and Instagram.
When you run a PPC advertising campaign on search engines, you select keywords that you want your business to appear for. For example, if you run a bakeshop in Warren, you’ll want your website to appear for people searching for things like “Warren birthday cakes” and “best chocolate cake in Michigan.” Once you’ve set your target keywords as well as your maximum budget for each, a complex algorithm decides when to show your ads and how much every click will cost you. So, pay-per-click advertising can be a cost-effective way to reach highly relevant audiences.
The strategies involved in PPC marketing can be quite complicated. Apart from crafting convincing ads, running a successful pay-per-click advertising campaign involves intensive keyword research and a good bidding strategy. It’s also critical to have thoughtfully designed landing pages. At the end of the day, what’s important is not how much you spend per click but how much revenue you generate from your PPC traffic.
Because search engines are the primary way people access information online, search engine optimization should always be a part of an online marketing strategy. SEO involves technical tactics that allow your website to be listed at the top of search engine results pages. Unlike PPC, the traffic generated from SEO efforts is essentially free. However, it takes some time for your SEO efforts to bear fruit.
Just like SEO, pay-per-click advertising enables your website to appear among the top results in search engines. But unlike SEO, you’d be able to do so immediately. Plus, there’s absolutely no guesswork involved. All you need to do is set up a campaign. So, if your Warren-based business is newly opened or you want to promote some time-sensitive offerings, you can do so instantaneously using PPC marketing strategies.
Working with a PPC specialist allows you to take advantage of their knowledge and experience in order to achieve your marketing goals in a cost-efficient manner. With the right pay-per-click marketing agency, you can expect a higher ROI from your advertising spend and also focus your efforts on other critical parts of running your business in Warren.
Generally, these are services you’d expect from a professional PPC marketing service:
From Warren alone, you might have already come across several digital marketing agencies claiming to specialize in pay-per-click campaigns. But before you select one, dig deeper into their offerings to determine whether you’re getting the best deal for your business. Here are a few questions you should ask:
With a little bit of time and patience, you can probably set up pay-per-click ads on your own. However, engaging the services of a competent PPC marketing agency allows you to benefit from their expertise and experience. That means getting more qualified traffic, more efficient use of your advertising budget, and a more significant impact on your business overall. You just need to make sure you find the right digital marketing agency to work with.