Warren Pay Per Click Advertising Company

Whether your Warren-based business is targeting a local Michigan audience or an international market, pay-per-click advertising can provide incredible value. But with so many claiming that they’re PPC experts, what’s the best way to find a good digital marketing partner for your company?

Hiring a PPC marketing agency isn’t just about paying for a service. It’s about entrusting your advertising budget and the success of your campaigns to a company external to your business. Before you select a company to work with, make sure you have at least a basic understanding of pay-per-click advertising, what value it can bring to your business in Warren, and what to look for in a PPC marketing agency.

The Basics of PPC Marketing

PPC marketing is a digital marketing strategy that involves the use of pay-per-click advertisements to drive targeted traffic to a business website. It is called so because the advertiser would only incur costs when someone clicks on their ad. This is most commonly done on Google and its network of blogs and websites. It is also the same advertising model you can use on social networking sites like Facebook and Instagram.

When you run a PPC advertising campaign on search engines, you select keywords that you want your business to appear for. For example, if you run a bakeshop in Warren, you’ll want your website to appear for people searching for things like “Warren birthday cakes” and “best chocolate cake in Michigan.” Once you’ve set your target keywords as well as your maximum budget for each, a complex algorithm decides when to show your ads and how much every click will cost you. So, pay-per-click advertising can be a cost-effective way to reach highly relevant audiences.

The strategies involved in PPC marketing can be quite complicated. Apart from crafting convincing ads, running a successful pay-per-click advertising campaign involves intensive keyword research and a good bidding strategy. It’s also critical to have thoughtfully designed landing pages. At the end of the day, what’s important is not how much you spend per click but how much revenue you generate from your PPC traffic.

Choosing PPC Over SEO

Because search engines are the primary way people access information online, search engine optimization should always be a part of an online marketing strategy. SEO involves technical tactics that allow your website to be listed at the top of search engine results pages. Unlike PPC, the traffic generated from SEO efforts is essentially free. However, it takes some time for your SEO efforts to bear fruit.

Just like SEO, pay-per-click advertising enables your website to appear among the top results in search engines. But unlike SEO, you’d be able to do so immediately. Plus, there’s absolutely no guesswork involved. All you need to do is set up a campaign. So, if your Warren-based business is newly opened or you want to promote some time-sensitive offerings, you can do so instantaneously using PPC marketing strategies.

The Advantages of Working With a PPC Agency

Working with a PPC specialist allows you to take advantage of their knowledge and experience in order to achieve your marketing goals in a cost-efficient manner. With the right pay-per-click marketing agency, you can expect a higher ROI from your advertising spend and also focus your efforts on other critical parts of running your business in Warren.

Generally, these are services you’d expect from a professional PPC marketing service:

• Keyword Research – Compiling an exhaustive list of all the keywords and phrases that are relevant to your business and are expected to produce highly converting traffic.
• Ad Development – Creating advertisements that are compelling enough for target audiences to click on.
• Landing Page Design – Developing web pages that compel visitors to perform a specific action (ex., buy, subscribe, share).
• A/B Testing – Determining the most effective designs, layouts, and content by systematically comparing the performance of different versions of ads and landing pages.
• Remarketing Ads – Launching campaigns that specifically target audiences that have already shown an interest in your business, with the primary goal of reconnecting with them and finally converting them into actual paying customers.
• Mini Campaigns – Creating smaller campaigns for more specific audiences or for particular offerings.
• Customized Reporting – Compiling and presenting data in ways that are most meaningful to your company.

How to Choose the Best Pay-per-Click Marketing Agency

From Warren alone, you might have already come across several digital marketing agencies claiming to specialize in pay-per-click campaigns. But before you select one, dig deeper into their offerings to determine whether you’re getting the best deal for your business. Here are a few questions you should ask:

• Will you have a dedicated account manager? Ideally, your business will be assigned to a PPC specialist who will handle all aspects of your campaigns and who will be your main contact for any concerns.
• Does the agency have a good understanding of what you do? Your agency should fully appreciate your business as well as your goals, brand personality, and values.
• How much work are you expected to do? Some creative agencies offer full management of your digital campaigns while others have a more limited scope. Make sure you know what you’re paying for before you sign any agreement.
• How transparent are they in their work? They should be able to report how campaigns are performing, how budgets are used up, and what targets they’re missing.
• What’s their track record like? Determine whether they’ve handled campaigns similar to what you need and ask them about their results. Specifically, ask them how they can do better for your business.
• What is their payment structure? Do they expect to be paid as a percentage of your advertising budget or do they charge a flat management fee?
• Do they impose a minimum contract duration? Find companies that earn your business by producing good results and not by locking you into long-term agreements.
• Who has rights over the work created under contract? You should own all the marketing assets developed during your contract. That includes advertising accounts, campaigns, ads, and landing pages. That way, you can run these even if you decide to switch to another service or try to do it yourself.

With a little bit of time and patience, you can probably set up pay-per-click ads on your own. However, engaging the services of a competent PPC marketing agency allows you to benefit from their expertise and experience. That means getting more qualified traffic, more efficient use of your advertising budget, and a more significant impact on your business overall. You just need to make sure you find the right digital marketing agency to work with.