Facebook vs Instagram vs TikTok vs LinkedIn: Where Should Your Business Be Posting?

Posted on April 20, 2025 in Uncategorized

The short answer: it depends.
The better answer: it depends on your audience, your goals, and how much effort you’re ready to put into doing it right.

Here’s a quick breakdown of the four most popular social platforms and how to know which one (or ones) makes the most sense for your brand.

Facebook: The OG
Best for: Local visibility, community building, lead gen
Use it if: You have a service-based business, events, or an older-skewing audience
Watch out for: Organic reach is tough. Paid ads and boosted posts help, but don’t expect to go viral without a budget.

Drive Tip: Facebook Groups and Messenger are underrated tools for connection. If you’re ignoring them, you’re missing opportunities.

Instagram: The Visual Engine
Best for: Brand building, product highlights, culture content
Use it if: You want to show vs. tell—especially if your business is visual (think beauty, food, design, retail)
Watch out for: Trends shift fast. Static feeds still matter, but Reels and Stories get the most attention.

Drive Tip: Post consistency matters, but engagement matters more. Create content that gets people to save, comment, or share.

TikTok: The Reach Rocket
Best for: Viral potential, younger audiences, short-form storytelling
Use it if: You’re open to experimenting and don’t mind less polish and more personality
Watch out for: High growth doesn’t always equal high conversion. It takes time to figure out what works—and what your audience cares about.

Drive Tip: You don’t have to dance. But you do have to speak the platform’s language. Authenticity wins.

LinkedIn: The Professional Pulse
Best for: B2B marketing, recruiting, thought leadership
Use it if: Your brand has something to say to professionals, decision-makers, or industry peers
Watch out for: It’s not just a résumé dump. The best-performing content is often opinionated, personal, and backed by insight.

Drive Tip: Don’t just post company news—share stories, POVs, and lessons learned. That’s what cuts through.

So…Where Should You Post?
There’s no one-size-fits-all answer.
The best platform for your business is the one where your audience is already active—and where you can consistently show up with value.

If you’re just starting out, pick one platform and go deep. Once you’ve found your rhythm, you can branch out and repurpose with purpose.

Quick Recap:

• Facebook = local + community + ads
• Instagram = visuals + Reels + brand vibe
• TikTok = reach + trends + younger crowd
• LinkedIn = B2B + insights + recruiting

Need help figuring out what’s right for your business? That’s what we do.