5 Reasons Why Your Business Needs a Blog

Posted on January 3, 2018 in Blog

Did you know that 79% of businesses with a blog report a positive ROI for inbound marketing?

The verdict is in: blogging is a valuable tool for branding, audience engagement, and boosting your SEO. So why don’t more businesses have a blog?

Look, we get it. Blogging is a lot of hard work. It takes time and effort, and not everyone is a natural writer. Many would-be bloggers have trouble getting past writer’s block, let alone keeping a blog running.

And yet…if your business doesn’t have a blog, you’re missing out. You’re missing out on leads, as well as engagement with your customers and audience. You’re letting your competitors get ahead.

In short, if your business isn’t blogging, you’re willfully ignoring one of the most powerful tools a business has at their disposal in this day and age.

Still not convinced? Let’s talk about these points in detail…

Here’s 5 Reasons Why EVERY Business Needs a Blog

A blog generates leads for your business.

Did you know that small businesses who blog experience 126% more lead growth than those who don’t?

Whether you’re blogging or not, millions of people are logging onto the Internet to read and write blogs. A blog makes your business a part of that conversation.

If you have a blog, it gives customers one more avenue to find you. Whether they’re seeing your post on social media, on Google, or when a friend links them to it, it gives them one more channel to discover your business, services, and products. Who doesn’t want more leads?

A blog helps you build relationships with your customers.

Can you imagine if a major corporation like Microsoft didn’t have any PR? It would be a disaster! Blogging is one of the easiest and most cost-effective methods for businesses of ANY size to maintain a relationship with their audience.

A blog is a great way to demonstrate transparency, keeping customers updated about the latest news with your company.

Furthermore, blogging is an excellent practice for distributing practical, meaningful content for your customers. When you post how-to guides, expert advice, and other helpful content on your site, it shows your audience that you genuinely care about them.

The numbers don’t lie here, either: 78% of customers believe that companies producing custom content want to build positive relationships. In other words, a blog allows you connect with your customers in a meaningful way that helps build brand loyalty.

Blogging is an awesome way to build your brand.

We’ve already talked about how blogs give you another channel to communicate with your audience. To build on that point, blogs allow you to show your customers who you really are.

Sure, your website goes a long way to building your identity. But there’s some content that simply doesn’t belong on static pages – like your thoughts on trends and musings on more specific subjects.

With a blog, you give your audience a window into the heart of your company and a sense of your philosophy toward doing business.

In blog posts, you can pull back the veil and let audiences see the human side of your brand. As an example, your posts can tell stories about doing business, your beliefs about how a company should operate, or even just share an inside look at a day in the life.

Blogging is the core of all of your content marketing efforts.

Content is king in today’s marketing world. More than ever before, audiences want to see marketing that will give them something rather than simply try to make a sale. Savvy marketers are creating content that entertains, helps, or somehow makes a difference for audiences.

A blog is where content marketing all begins. After writing blog posts, you can share them all on Facebook, LinkedIn, Twitter, Instagram, Tumblr, and other platforms.

Most content marketers complement their blog with video content, tweets, and status updates. Still, blog posts are the easiest way to get started, and one of the most reliable types of content for lead generation and SEO.

Blogging helps you stay relevant.

It’s no secret that marketing in 2018 is hypercompetitive and rapidly evolving. Businesses are constantly racing to stay relevant and ahead of the curve. Your digital presence is no exception.

Blogging is an excellent way to keep your brand from getting stagnant. Through blog posts, your company can comment on current events and trends, offer advice for new technologies, and express your thoughts on new changes in the industry.

In contrast, if you haven’t posted any new content to your website in a year or two, it can leave the impression that your website (RE: YOUR BUSINESS) is a ghost town. Customers will probably think: Is there anyone in there? I don’t see any signs of life…

Have you started a blog yet? Why do you believe (or disbelieve) that a blog is essential for today’s businesses? Give us a call to talk about what blogs mean to businesses today.