Are you asking yourself what the best way is to attract the top talent in your industry, to choose your company as their home? Maybe you’re wondering why you’re struggling to build the right team with the type of individuals you’re looking for? Or, maybe you’re just struggling to find loyal and hardworking employees in […]
Keep ReadingBefore we get into sales, numbers, and statistics, let’s take a trip down memory lane and look at the history behind the holiday that made marketers famous. The term “Black Friday” was originally dubbed not for shopping, but for a financial crisis in 1869 that signified the crash of the U.S. gold market. The actual […]
Keep ReadingWhat’s your, “why”? It seems like a fairly simple question, but business owners rarely answer it for themselves. They know what they want to sell. They know where they’d like to be financially. They know their sales forecasts, their overhead, and who their customers are. But they don’t know their WHY. In Start With Why, […]
Keep ReadingIs there a difference between a company’s culture and a company’s brand? The honest answer? Not really. There are a few ways of thinking about this, but let’s talk about the perspective we have at Drive. This is the perspective, in our humble opinion, that we believe will be the standard across industries. It’s how […]
Keep ReadingThe average social media user scrolls past a massive amount brands that are creating content every day. On Facebook, Twitter, Instagram, and other channels, audiences are completely bombarded with content offerings. Hundreds of companies are in the palm of their hand clamoring for their attention. People skim headlines and decide whether something looks funny, interesting, […]
Keep ReadingThe concept behind influencer marketing is great – place a product on specific key individuals to reach their audience, in the hopes that their sociological influence will sway their followers to purchase your products. The question is – how do you pick the right influencer for your brand? This blog will outline a few ways […]
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