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Your Brand Is Who You Are and Are Not. Just Ask Payless Shoes.

I’m sure that most of the world has heard about the imitation footwear launch of “Palessi” in Santa Monica a couple of weeks ago. In case you haven’t, don’t feel bad. The Payless shoe brand had a single day event where they opened up a high-end retail store featuring all Payless shoe brands, rebranded under […]

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Why Customer Experience is the Only Experience That Matters

At the end of the day, what makes your business successful? Everyone always thinks of the quality of your products and services first. Of course that’s important, that’s a given. But there’s one component of any rockstar company that often gets overlooked: incredible customer experiences. Stop and think about it. If someone has a phenomenal […]

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