Your Brand Is Who You Are and Are Not. Just Ask Payless Shoes.
I’m sure that most of the world has heard about the imitation footwear launch of “Palessi” in Santa Monica a couple of weeks ago. In case you haven’t, don’t feel bad. The Payless shoe brand had a single day event where they opened up a high-end retail store featuring all Payless shoe brands, rebranded under […]
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