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How Branding Helps Attract Top Talent to Your Company

Are you asking yourself what the best way is to attract the top talent in your industry, to choose your company as their home? Maybe you’re wondering why you’re struggling to build the right team with the type of individuals you’re looking for? Or, maybe you’re just struggling to find loyal and hardworking employees in […]

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How Content Marketing Defines Your Brand’s Voice

What makes up your brand’s voice? Is it the sound of you or your employees on the phone when you’re talking to a client? Is it the words you write for a press release? Is it the jingle that goes along with your latest TV spot? Your brand’s voice is all of the above, and […]

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The Difference Between Storytelling and Design Production

“Creativity: the least important, most important thing there is”, Don Draper. This quote, made famous from the TV show, Mad Men, sums up a life long challenge that creative agencies have struggled with. Let’s face it, creative can be difficult for business owners and brands to quantify. One of our inside jokes at Drive Creative […]

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What’s your brand’s story?

The way we communicate is changing.  In February 2004, Facebook was founded. The creation of Twitter came two years later in March of 2006. One year later in 2007 Steve Jobs announced the iPhone, and more recently Snapchat was released in September of 2011. At our core, human beings want to be heard – it’s […]

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