Over the years we’ve fielded all kinds of questions about marketing and advertising. While everyone brings their own unique perspective to the conversation, there are a handful of questions that crop up often.
If you don’t see your question on the list or want to learn more about digital marketing, go ahead and give us a call.
Without further ado, here are simple answers to common questions about digital marketing.
What exactly is digital marketing?
In a nutshell, digital marketing is any promotion of your business, services, products, and brand through digital mediums. This includes your website, email marketing campaigns, social media marketing, content marketing, and so much more.
So what’s included in a successful digital marketing strategy?
It all starts with your website. If you want to succeed in the digital sphere, you need to have a great website. It should load fast, impress visitors, and let them know what your brand is all about inside of a few seconds.
From there, an effective digital marketing strategy ideally includes:
- Search engine optimization (SEO)
- Pay-per-click advertising (PPC)
- Content marketing
- Social media marketing
- Email marketing
However, it’s important to remember that there’s no one-size-fits-all strategy for digital marketing. While every business can benefit from all of the above, some approaches may be more or less effective for certain organizations and industries.
For example, one business may see tremendous success with PPC, whereas another is better off focusing on content marketing and email. It’s all about designing a strategy that fits the unique situation of your organization and supports your business objectives.
What social media platforms should I be using?
Short answer: it depends.
Long answer: remember how we mentioned that there’s no one-size-fits-all approach to digital marketing? The same goes for social media marketing.
Every social media platform caters to a different audience and promotes a different kind of experience. For example, LinkedIn is obviously centered around networking and business. As a result, that’s the place to be if you’re looking to drive B2B revenue. If you’re looking to boost B2C sales, you’re better off on Facebook or Instagram.
Your social media strategy should be oriented around your unique goals – and it’s worth remembering that these goals are often more than just sales. For example, we’ve helped manufacturing companies leverage social media to identify, attract and retain high-quality talent. When you dig into it, a wide variety of business challenges can be solved through clever, goal-focused marketing.
Most companies will get the best ROI by picking a few platforms on which to focus their efforts. Before deciding on a platform, you should ask yourself these questions:
- What are my goals with social media marketing?
- Who is my target audience?
- Where is my target audience on social media?
These questions will help you pick the right platforms for your business to prioritize.
How long until I start seeing results?
Success in digital marketing takes time, but if everything is done correctly then you should start seeing results in three to six months’ time. If you don’t see results after six months with an agency or your internal marketing team, it’s fair to say that you’re either not getting the best ROI or you’re facing challenges beyond digital marketing.
However, digital marketing does have the advantage of being “faster” than traditional marketing efforts. As a result, our clients often start seeing results in as little as three months after the launch of a new website and ad campaigns.
Why should businesses invest in digital marketing?
This question often comes from well-established businesses who have reliably turned a strong profit for years or even decades. If it ain’t broke, don’t fix it, right?
The fact of the matter is that if you’re not offering a strong digital presence and promoting your services or products online, you’re limiting your growth potential. It doesn’t matter how much revenue you get from word-of-mouth, referrals, and cold calls. You are losing out by not playing the digital game.
In this hyperconnected, 24/7 digital world, your prospects and potential clients are constantly learning about and engaging with businesses online. Digital marketing is about building a brand and enticing those prospects to come to you, not your competitors.
Why work with an agency?
We’re strong believers in the idea that businesses should focus on doing what they do best. If you’re reading this page, we’ll hazard a guess that marketing is probably not your core offering.
By working with a proven agency, you get to leverage a team of marketing experts with a track record of results.
Sure, you could build your own internal team. But if you’ve been in business for any length of time, you know that building an effective team and achieving results with a new process is much easier said than done.
The right agency will be your partners in branding, marketing and advertising. They’ll operate as a part of your team, helping to drive revenue and achieving your business goals with greater efficiency.
What does Drive Creative specialize in?
Though we do a bit of everything, we specialize in brand identity, web design and development, content creation and content marketing (Videography/photography/blogging/etc.).
Branding is the #1 most important element of business success. If you’re going to succeed in marketing, advertising, and business in general, you need to have a crystal clear idea of who you are and why customers should care. We help you define that brand and effectively communicate it to your audience.
Web design and development is all about creating a website that offers a unique digital experience and drives business results. It’s engaging, easy to use, tells the story of your brand, and reinforces buying behavior. Above all else, it encourages the user to further engage with your brand.
Content creation is creating great content and running social accounts to connect with the right audiences and drive them to engage with you. The type of content you create depends on what your brand needs to deliver your message to the masses. For some clients, blogging, pushing social media content and messaging works great. For other brands, video and photography are better solutions. It’s really about figuring out what is best for your brand and what your target audience will engage with.
And Now, a Question for You…
How are you going to gain a competitive advantage in the digital sphere?
The honest truth is that in all likelihood, you could probably handle your digital marketing needs in-house.
The question is whether or not you should. Weigh your individual strengths and weaknesses here – will you be able to get the right people doing the right things to succeed? Or is it worth it to partner with a team of marketing experts with a proven track record?
Digital marketing is only growing more important to business success, so making the right choice for your organization is crucial.
Call us today at 248-579-9972 with any other questions you have about digital marketing.