Nike Almost Went Bankrupt

No, this isn’t current news. Nike is absolutely crushing the shoe market. They are the largest supplier of athletic shoes…

The Value of Identifying and Creating Buyer Personas for Your Brand

Buyer personas can feel like a bit of homework before we start the “real work” of creating advertisements and running…

Our Answers to Digital Marketing FAQs

Over the years we’ve fielded all kinds of questions about marketing and advertising. While everyone brings their own unique perspective…

A marketing plan outlines everything you need to know about marketing your business. Unfortunately, these plans don’t come with a…

Why You Shouldn't Have a Dancing Bear on Your Website

You’ve probably never stopped to wonder whether your website needs a dancing bear. Well…does it need a dancing bear?? If…

light bulk with words inside it

Your clients spend enough time managing their business, employees, cash-flow, sales, paperwork, and more. What they really want is the…

ScUber image from Uber

For a limited time only in Australia, Uber patrons will be able to book a ride to the Great Barrier…

burger king clown ads

You don’t see many brands bash their competition with witty advertisements as often as you see Burger King sucker punching…

IMAGE CREDIT: SCREENSHOT/YOUTUBE Gillette’s “We Believe in the Best in Men” ad campaign launched this week to mixed reviews. The…

how to name a business

Trying to decide on the right brand name can feel like banging your head against a wall. Many business owners…

young beautiful woman

Recruiting truly stellar employees is a huge challenge. Anyone can throw up a job posting and hear from qualified candidates,…

payless branding experiment

I’m sure that most of the world has heard about the imitation footwear launch of “Palessi” in Santa Monica a…