Whether you are creating your landing page for an AdWords campaign, drip funnel marketing, social media, or SEO it is important that your page does one thing: converts. Your landing pages are often the catch-all for the attention and leads you are driving, and if they aren’t converting then you are literally just setting opportunities […]
Keep ReadingLast week Kroger unveiled an updated brand identity and tagline that is all part of a rebranding for the national grocery brand. With nearly 2,800 store locations in all, Kroger is one of the largest grocery chains in the US and its rebranding is significant within the world of food retail. Kroger has grown by […]
Keep ReadingImagine a life…without…BACON! Ok, too scary? Well, it wasn’t that long ago that we didn’t eat bacon for breakfast at all. Pre-1920s, more American breakfasts were considered very modest by today’s standards, consisting of porridge, some fruit, maybe a roll and some coffee for a caffeine kick. Edward Bernays, who is often referred to as, […]
Keep ReadingGreek yogurt swept the nation in 2007, something that only made up for 1% of annual yogurt sales in America at the time. Fast forward to 2018, and Greek yogurt now owns half of the total yogurt market share in America, with Chobani feasting on a staggering 40% of this. So why would the Greek […]
Keep ReadingMany people fail to realize the impact that branding problems can have on their business as a whole. It’s easy to see the benefits of a strong brand, and to chalk up a business’ success to their excellent image. It’s trickier to see the ways a weak brand is hurting a business. All too often, […]
Keep ReadingIt’s official: Facebook has taken over our lives – the average user spending more than 50 minutes a day on the platform. The questions for marketers is – how effective is the Facebook advertising platform for B2B brands? At first glance, Facebook might not seem like a great avenue for B2B marketing. Instead, a lot […]
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