5 Tips to Increase Your Website’s Visibility on Search Engines

Posted on January 22, 2020 in Marketing

Improving your website’s visibility on search engines should be a top priority for any digital marketer in 2020. Unfortunately, competition for top search results is fierce as more and more companies wise up to SEO best practices.

Furthermore, Google is constantly tweaking their algorithms, requiring marketers to switch up their strategy to stay abreast of new changes.

If you’re looking for a few ways to dramatically boost your SEO results, you’ve come to the right place. We’ve put together some quick tips that can help you climb rankings and draw in a lot more organic traffic.

#1 Dig Into Google’s SEO Guide

This one may seem like a no-brainer, but Google’s guide really is the best place to start. It covers a lot of essentials for building the foundation for a successful SEO strategy.

It’s definitely not comprehensive, but you’ll want to make sure you’re following all of Google’s recommendations. Google will negatively rank your pages if you are not following their instructions, so it’s hard to overstate the importance of this!

#2 Ensure Your Site is Optimized for Mobile

One of the most important things you can do for your SEO (and your website in general) is making sure it’s optimized for mobile. Web traffic from smartphones and tablets has skyrocketed over the last five years, making it crucial that your site offers a great experience for these users.

Google pays close attention to the experience your website offers mobile users, and will assign a negative rank if your site isn’t mobile optimized. For the benefit of your audience and your page rank, make sure sure your site looks, feels, and works great on various mobile devices.

#3 Increase Your Site Speed

Much like mobile optimization, Google carefully tracks the performance of your site in terms of site speed. Site speed is a cornerstone of better search results and it’s also one of the first things visitors will notice about your website.

By improving your site’s load time, you can rest assured that you’ll achieve higher page ranks. Furthermore, slow load times can easily frustrate and turn away visitors. If you’re not sure where to start, Google’s PageSpeed Insights is an awesome tool for determining how fast your site loads and what you can do to improve.

#4 Develop a White-Hat Backlink Strategy

Backlinks are really valuable for increasing your page rank. They indicate to Google that someone has found your site to be valuable or an authority in a given field. However, paying another site to add a link to their directory or similar blackhat tactics are now heavily penalized, harming your search visibility.

Of course, the trick is getting another website to agree to post a backlink. Offering to guest post on other sites is a great place to start. Guesting on podcasts will also do the trick. If you have any PR campaigns or participate in any local events, you can see if media outlets will add a link to their articles or video descriptions.

#5 Routinely Publish Great Content

There are a lot of benefits to regularly publishing great content. Purely from an SEO perspective, this means you will be regularly updating and adding new content to your site, which helps Google rank your site favorably.

Furthermore, it helps you target a wide variety of keywords (especially long-tail keywords) as the amount of content on your site grows. It’s harder to target niche or long-tail keywords in your static web pages for services and so forth. On the other hand, blogs are a great place to zero in on long-tail keywords with articles on current trends, industry concerns, and other topics.

Beyond SEO, it also gives audiences a reason to keep returning to your site over time.

Climbing the Ranks

Improving your page rank isn’t a light switch and can definitely take some time. However, the benefits are worth it. The top 10 results for a Google search get a whopping 93% of search traffic, so it’s crucial that you make this cutoff.

Like with anything in marketing, the best practice here is experimenting until you find what works for your business, budget, capabilities, and audience. With practice, experimentation, and a little time, you’re bound to see results.

Want to learn more about how to boost your search visibility? Give us a call today at 248-579-9972 and we’ll be happy to offer our two cents on your current site and highlight some opportunities for improving your SEO.