Nike Almost Went Bankrupt

No, this isn’t current news. Nike is absolutely crushing the shoe market. They are the largest supplier of athletic shoes…

The Value of Identifying and Creating Buyer Personas for Your Brand

Buyer personas can feel like a bit of homework before we start the “real work” of creating advertisements and running…

Ford Mustang SUV

Photo: Mobilesyrup.com Ford’s new electric Mustang Mach-E SUV is now available and looks phenomenal (by most accounts). It gets roughly…

kroger logo comparison

Last week Kroger unveiled an updated brand identity and tagline that is all part of a rebranding for the national…

Evereve - image credit to keloland.com

Finding your micro-tribe: A lesson on focusing on a small niche market and completely owning it. The days of mass…

Our Answers to Digital Marketing FAQs

Over the years we’ve fielded all kinds of questions about marketing and advertising. While everyone brings their own unique perspective…

A marketing plan outlines everything you need to know about marketing your business. Unfortunately, these plans don’t come with a…

You Don't Have to Be Everything to Everyone

Think about some of the most famous people and brands in America right now. Whether your mind goes to President…

Why You Shouldn't Have a Dancing Bear on Your Website

You’ve probably never stopped to wonder whether your website needs a dancing bear. Well…does it need a dancing bear?? If…

color swatches

If you’re like most people, you probably don’t spend much time thinking about colors. Unless you’re an artist, odds are…

Why Audiences Are Attracted to Brands With a Belief System

The best brands are more than just brands…they’re something of a belief system. To those outside of the advertising industry,…

light bulk with words inside it

Your clients spend enough time managing their business, employees, cash-flow, sales, paperwork, and more. What they really want is the…