Launching a new website for your company is exciting, regardless of whether you’re a start-up or a well-established brand. You finally have a dynamic professional platform that can properly showcase your brand’s story, products, and services. However, driving traffic to this website is a completely different challenge. In this blog, we will outline several actions […]
Keep ReadingBlogging is an excellent way to promote your brand and generate leads. However, if you don’t work in marketing or advertising, you might not be sure how exactly a blog can be used to boost your business. Even if you are familiar with digital marketing, we all need a little inspiration from time to time. […]
Keep ReadingNow that we are a couple of months into COVID with no real end in sight, we collectively have faced (and continue to face) a great deal of business challenges. Unfortunately, many businesses are struggling to find stability, and others have been even less fortunate. This turmoil is agnostic and doesn’t care what industry you’re […]
Keep ReadingOn April 29, 2020, We co-hosted the webinar “How to Use Website Design to Increase Sales” that was developed with our webinar partner SmartFinds Marketing. The webinar is designed to help businesses discover how website design can impact website sales and how to increase website sales. The Webinar Recap The website design webinar was presented […]
Keep ReadingWhat makes you better than the competition? If your first thought is “good customer service,” we have some tough love for you…that’s not enough. As an ad agency, we talk to a lot of businesses about their differentiators. We spend a lot of time thinking about what makes one company different from its competitors. When […]
Keep ReadingIf you pay any attention to the latest trends in technology and business, you’re well aware that chatbots are all the rage right now. Many companies are leveraging this tool to automate customer service and provide a better customer experience all while saving money. Naturally, this has a lot of business owners and digital marketers […]
Keep ReadingMost companies are looking for their website to eventually convert prospects into customers. So much emphasis is put on sleek design features, the super cool development animations, the eye-popping imagery and/or videos. But something easily as strong as any of these is the actual copy that accompanies all of the other creative on a website. […]
Keep ReadingSo you just built a brand new website and you can’t wait to show it off to the world. You announce it on social media and tell all your friends, clients and colleagues. You’re waiting for the phone to ring, the leads to start rolling in, and yet…nothing happens. You can almost hear the tumbleweeds […]
Keep ReadingWebsites have been around for a while now, but the way people are using them is always changing. Additionally, people are spending more and more time online every year and this trend doesn’t seem to be slowing down anytime soon. So if you’re thinking about redesigning your website in 2020, here are some tips and […]
Keep ReadingCreating effective case studies is a great way to draw attention to your company and improve close rates. After all, case studies show that you walk the walk. An average of 74% of B2B buyers cited testimonials and case studies as the most influential types of content (. According to Gartner (inc.com), in 2020, customers […]
Keep ReadingUnderstanding the analytics of your website traffic is crucial in making educated decisions on how to increase your companies digital marketing ROI. Many companies add content to their site, optimize for SEO, and maybe run paid ads. Unfortunately, most of these brands are not reviewing their data to truly understand how they can get the […]
Keep ReadingHow does your company react when receiving negative feedback on social media?? Probably not in the cool and hilarious way that Panera did this month. Besides being the funniest thing that I’ve ever seen (well…this week), it did a great job of diffusing an angry social media mob while still poking a bit of fun […]
Keep Reading