In today’s overcrowded marketplace, more and more businesses are recognizing the value of having a strong brand. However, even as companies invest more in branding, many make the mistake of forgoing a branding guide. If you want your brand to be successful, you need a branding guide – plain and simple. A brand style guide […]
Keep ReadingWe’ve always taken teamwork for granted as a crucial component of a successful ad agency. However, as remote employees become more common and job responsibilities become more siloed, some people are starting to wonder – is it really that important to collaborate? You do your part, I’ll do mine, we’ll put it all together at […]
Keep ReadingThere is a good argument to be made that nothing is more important to today’s consumers than convenience. Sure, everyone wants low prices, and high quality products/services. And yet the point stands: if convenience isn’t already the most important thing to consumers, it’s a top consideration – and growing more important all the time. The […]
Keep ReadingIt’s not an overstatement to say that brands make or break businesses. It’s the difference between a product that no one knows about and a product that everyone seeks out to buy. A brand is why you reach for a Coke-a-Cola before store-brand “cola,” and it’s why people are happy to drop 10 grand or […]
Keep ReadingMost people can appreciate that every business needs a website. Ten or fifteen years ago, you often had to fight tooth and nail to convince business owners that an online presence was worth their money. Today, we have a different problem: some people don’t fully appreciate the importance of a quality website. A lot of […]
Keep ReadingNever ready to back down from environmental controversy, Patagonia has recently announced they are donating the company’s entire government tax cut benefit of $10M to fight climate change. Though it’s a very bold move, Patagonia has a long history of speaking out against the powers that be on environmental topics. Since the 1985 launch of […]
Keep ReadingWhether you were rooting for Tom Brady and company or the new kids on the block, the game last night was less than spectacular. A 13-3 finish marked this Super Bowl as the lowest scored game in NFL history. The previous lowest score was the 1972 matchup between the Redskin and Dolphins totaling to 21 […]
Keep ReadingStop me if you’ve heard this one before: a well-established national retailer bites the dust. A million people share their shock or on social media. Everyone points their fingers at Amazon. If only they hadn’t come along with their ultra-fast shipping and low prices, right? Toys “R” Us may be the latest example, but they’re […]
Keep ReadingIMAGE CREDIT: SCREENSHOT/YOUTUBE Gillette’s “We Believe in the Best in Men” ad campaign launched this week to mixed reviews. The campaign focuses on the perspective of masculinity and the social responsibility of men to change and take some level of onus over the current climate of bullying, toxic masculinity, and misogyny. There’s no doubt that […]
Keep ReadingTrying to decide on the right brand name can feel like banging your head against a wall. Many business owners end up paralyzed with indecision, fearing they’ll regret the decision later. Picking a brand name doesn’t have to be that hard. There’s even a good argument to be made that your brand name isn’t all […]
Keep ReadingRecruiting truly stellar employees is a huge challenge. Anyone can throw up a job posting and hear from qualified candidates, but drawing in talent that genuinely believes in your mission and fits your culture is a whole different ball game. Businesses make or break depending on the quality of their employees. So how do you […]
Keep ReadingI’m sure that most of the world has heard about the imitation footwear launch of “Palessi” in Santa Monica a couple of weeks ago. In case you haven’t, don’t feel bad. The Payless shoe brand had a single day event where they opened up a high-end retail store featuring all Payless shoe brands, rebranded under […]
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