(248) 579-9972

Why is my AdWords Campaign Failing?

“Yea, we tried AdWords…” “It doesn’t work for our business.” “The leads were weak.” “It was too expensive.” “We just turned it off because we didn’t think it was working.” “PPC is stupid.” When talking about digital marketing with clients, I hear this stuff all the time. Another sob story about a failed AdWords campaign. […]

Keep Reading

Sell Like a Boss With Well-Crafted Case Studies

Say what you want, but good case studies help you win business. In the right hands, case studies are one of the best marketing pieces to help you sell to prospects and clients alike. They are extremely useful throughout the entire sales and marketing process. Before we get into creating the perfect case study and […]

Keep Reading

Johnnie Walker Moving to Paper Bottles?

  Photo Credit: Diageo That’s right, in the near future when you reach for a bottle of Johnnie Walker it may just be in a 100% recyclable bottle. Diageo, Johnnie Walker’s parent brand is launching a partnership with Pilot Lite to create an ecofriendly plastic and glass free bottle made from wood pulp. Johnnie Walker […]

Keep Reading

How to Create an Awesome Landing Page That Converts

Whether you are creating your landing page for an AdWords campaign, drip funnel marketing, social media, or SEO it is important that your page does one thing: converts. Your landing pages are often the catch-all for the attention and leads you are driving, and if they aren’t converting then you are literally just setting opportunities […]

Keep Reading

How to Know if Your Marketing Agency is the Right Fit

Each company has its own set of marketing and branding challenges that they face within their space and vertical. Some brands seem to be on top of everything and are killing it at everything that they do. For the rest of the world, it’s a bit more complicated than that. Most companies have ongoing struggles […]

Keep Reading

How to Drive Traffic to a Brand-New Website

Launching a new website for your company is exciting, regardless of whether you’re a start-up or a well-established brand. You finally have a dynamic professional platform that can properly showcase your brand’s story, products, and services. However, driving traffic to this website is a completely different challenge. In this blog, we will outline several actions […]

Keep Reading

How to Use Blogging to Best Promote Your Brand

Blogging is an excellent way to promote your brand and generate leads. However, if you don’t work in marketing or advertising, you might not be sure how exactly a blog can be used to boost your business. Even if you are familiar with digital marketing, we all need a little inspiration from time to time. […]

Keep Reading

Preparing Your Brand for Post COVID Success

Now that we are a couple of months into COVID with no real end in sight, we collectively have faced (and continue to face) a great deal of business challenges. Unfortunately, many businesses are struggling to find stability, and others have been even less fortunate. This turmoil is agnostic and doesn’t care what industry you’re […]

Keep Reading

Webinar: How to Use Website Design to Increase Sales

On April 29, 2020, We co-hosted the webinar  “How to Use Website Design to Increase Sales” that was developed with our webinar partner SmartFinds Marketing. The webinar is designed to help businesses discover how website design can impact website sales and how to increase website sales. The Webinar Recap The website design webinar was presented […]

Keep Reading

Quit Taking Credit for Things You’re Supposed to Do

What makes you better than the competition? If your first thought is “good customer service,” we have some tough love for you…that’s not enough. As an ad agency, we talk to a lot of businesses about their differentiators. We spend a lot of time thinking about what makes one company different from its competitors. When […]

Keep Reading

Does My Business Really Need a Chatbot

If you pay any attention to the latest trends in technology and business, you’re well aware that chatbots are all the rage right now. Many companies are leveraging this tool to automate customer service and provide a better customer experience all while saving money. Naturally, this has a lot of business owners and digital marketers […]

Keep Reading

7 Tips on Writing Web Copy That Converts into Sales

Most companies are looking for their website to eventually convert prospects into customers. So much emphasis is put on sleek design features, the super cool development animations, the eye-popping imagery and/or videos. But something easily as strong as any of these is the actual copy that accompanies all of the other creative on a website. […]

Keep Reading