In a pivotal move back in October 2020, Google unleashed its most groundbreaking transformation upon its renowned reporting tool—Google Analytics 4 (GA4). Unlike its predecessor that solely focused on website data, GA4 revolutionized the game by seamlessly tracking and integrating data from both websites and apps within a unified Analytics account. It also embarked on […]
Keep ReadingAre you asking yourself what the best way is to attract the top talent in your industry, to choose your company as their home? Maybe you’re wondering why you’re struggling to build the right team with the type of individuals you’re looking for? Or, maybe you’re just struggling to find loyal and hardworking employees in […]
Keep ReadingYour website should be your companies most reliable salesperson. It does not sleep, eat, take breaks, call in sick, or take vacations. It gets the job done, no matter what, without being told what to do. Or, well, it should be this way. However, many manufacturing companies are not getting the most out of their […]
Keep ReadingThe Best Tools Manufacturers Need to Close More Business It’s no secret that Industrial / Manufacturing brands have had a rough go of it in 2020. Now more than ever, manufacturers need lead gen and sales funnels that are firing on all cylinders. Sales are down for the vast majority of companies and brands are […]
Keep ReadingMany manufacturing and industrial companies struggle with understanding the importance of having a modernized website design. They do not always see how it directly translates into a return on investment for their business, especially manufacturers who may already have an established customer base of a few major OEMs that keep their business running steady. […]
Keep ReadingThe lengthy sales process in the industrial and manufacturing industries can be daunting. Like with any sales opportunity, the longer it takes to get from first engagement to a closed contract, the more likely you are to lose the deal. With that being said, we have written this blog to showcase some ways that your […]
Keep ReadingSEO has been a topic of digital marketing conversations for quite some time now. In a COVID world where tradeshows and traditional means of meeting customers are far and few in between, the health of manufacturing companies’ SEO is more important than ever. But… Before we dive into tips on how manufacturing companies can take […]
Keep Reading“Yea, we tried AdWords…” “It doesn’t work for our business.” “The leads were weak.” “It was too expensive.” “We just turned it off because we didn’t think it was working.” “PPC is stupid.” When talking about digital marketing with clients, I hear this stuff all the time. Another sob story about a failed AdWords campaign. […]
Keep ReadingSay what you want, but good case studies help you win business. In the right hands, case studies are one of the best marketing pieces to help you sell to prospects and clients alike. They are extremely useful throughout the entire sales and marketing process. Before we get into creating the perfect case study and […]
Keep ReadingPhoto Credit: Diageo That’s right, in the near future when you reach for a bottle of Johnnie Walker it may just be in a 100% recyclable bottle. Diageo, Johnnie Walker’s parent brand is launching a partnership with Pilot Lite to create an ecofriendly plastic and glass free bottle made from wood pulp. Johnnie Walker […]
Keep ReadingWhether you are creating your landing page for an AdWords campaign, drip funnel marketing, social media, or SEO it is important that your page does one thing: converts. Your landing pages are often the catch-all for the attention and leads you are driving, and if they aren’t converting then you are literally just setting opportunities […]
Keep ReadingEach company has its own set of marketing and branding challenges that they face within their space and vertical. Some brands seem to be on top of everything and are killing it at everything that they do. For the rest of the world, it’s a bit more complicated than that. Most companies have ongoing struggles […]
Keep Reading