Many people fail to realize the impact that branding problems can have on their business as a whole. It’s easy to see the benefits of a strong brand, and to chalk up a business’ success to their excellent image. It’s trickier to see the ways a weak brand is hurting a business. All too often, […]
Keep ReadingOnline retail is a dog-eat-dog world. It’s simple to build a beautiful website stocked with amazing products – but winning customers in a crowded market requires clever strategy and a lot of hard work. If you sit on your hands waiting for customers to find your site, your sales numbers will absolutely reflect that. The […]
Keep ReadingTake a moment to think about who you follow on social media. Doesn’t matter whether it’s Instagram, Facebook, Twitter – why do you follow the people you do? No matter who you’re following, I can guarantee that it all boils down to one reason: they post and share content with VALUE. Every account with an […]
Keep ReadingDid you know that 79% of businesses with a blog report a positive ROI for inbound marketing? The verdict is in: blogging is a valuable tool for branding, audience engagement, and boosting your SEO. So why don’t more businesses have a blog? Look, we get it. Blogging is a lot of hard work. It takes […]
Keep ReadingThe average social media user scrolls past a massive amount brands that are creating content every day. On Facebook, Twitter, Instagram, and other channels, audiences are completely bombarded with content offerings. Hundreds of companies are in the palm of their hand clamoring for their attention. People skim headlines and decide whether something looks funny, interesting, […]
Keep ReadingWhat makes up your brand’s voice? Is it the sound of you or your employees on the phone when you’re talking to a client? Is it the words you write for a press release? Is it the jingle that goes along with your latest TV spot? Your brand’s voice is all of the above, and […]
Keep ReadingIt’s no surprise that most agencies are overflowing with creative talent. Step into any agency’s workplace, and you will be met with dazzling graphic design, seductive copywriting, and eye-catching videography. This creative talent is one of an agency’s greatest assets, and it’s a key component of the greatest advertising we see today. And yet, creative […]
Keep ReadingWhat does it take to achieve incredible results with your marketing and advertising? Is it partnering with the best ad agency in the world? Spending tons of money? Or is it just getting lucky with the right campaign at the right time? Nobody knows all the secrets to marketing success, but we do know this: […]
Keep ReadingWe won’t sugarcoat it: to improve company culture, you have to work hard at it. At the same time, it’s one of the most rewarding things you can do for your business. A negative company culture is one of the largest obstacles to growth. In contrast, a positive company culture draws talent, pushes employees to […]
Keep ReadingThe concept behind influencer marketing is great – place a product on specific key individuals to reach their audience, in the hopes that their sociological influence will sway their followers to purchase your products. The question is – how do you pick the right influencer for your brand? This blog will outline a few ways […]
Keep ReadingFacebook’s release of Facebook live video has pretty much solidified the fact that live video is here to stay. People spend 3x longer watching live video opposed to video which is no longer live. With VR gaining headway in the market, we are likely going to see a large shift on the way people view […]
Keep ReadingIt’s official: Facebook has taken over our lives – the average user spending more than 50 minutes a day on the platform. The questions for marketers is – how effective is the Facebook advertising platform for B2B brands? At first glance, Facebook might not seem like a great avenue for B2B marketing. Instead, a lot […]
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