kroger logo comparison

Last week Kroger unveiled an updated brand identity and tagline that is all part of a rebranding for the national…

IMAGE CREDIT: SCREENSHOT/YOUTUBE Gillette’s “We Believe in the Best in Men” ad campaign launched this week to mixed reviews. The…

long live bacon

Imagine a life…without…BACON! Ok, too scary? Well, it wasn’t that long ago that we didn’t eat bacon for breakfast at…

group of umbrellas

Many people fail to realize the impact that branding problems can have on their business as a whole. It’s easy…