May brought more of what we’ve come to expect in digital marketing: platform changes, algorithm tweaks, and shifting consumer behavior, all in the span of a few weeks. Here’s what stood out across the industry last month: 1. Meta Doubles Down on AI-Powered Ads Meta’s push for automation continued to accelerate in May, with more […]
Keep ReadingYou’re running ads. You’re spending money. But the results?Crickets. Maybe a few clicks. Maybe some traffic.But conversions? Barely there. If that sounds familiar, you’re not alone—and the problem probably isn’t your budget. It’s your strategy. Let’s break down why your ads might not be converting (and what you can do about it). 1. Your Creative […]
Keep ReadingWhen it comes to digital marketing, the question always comes up: Should I invest in Google Ads or Social Media Ads?The answer isn’t as black and white as you might hope — and honestly, the best strategy might involve both. But if you’re looking to prioritize one over the other, it’s critical to understand the […]
Keep ReadingBuilding a personal brand isn’t just for influencers—it’s a powerful tool for business owners. Learn how personal branding can boost credibility, attract clients, and drive growth. In today’s digital-first world, people don’t just buy from businesses—they buy from people they trust. That’s why personal branding is no longer optional for business owners; it’s essential. A […]
Keep ReadingLast week Kroger unveiled an updated brand identity and tagline that is all part of a rebranding for the national grocery brand. With nearly 2,800 store locations in all, Kroger is one of the largest grocery chains in the US and its rebranding is significant within the world of food retail. Kroger has grown by […]
Keep ReadingIMAGE CREDIT: SCREENSHOT/YOUTUBE Gillette’s “We Believe in the Best in Men” ad campaign launched this week to mixed reviews. The campaign focuses on the perspective of masculinity and the social responsibility of men to change and take some level of onus over the current climate of bullying, toxic masculinity, and misogyny. There’s no doubt that […]
Keep ReadingImagine a life…without…BACON! Ok, too scary? Well, it wasn’t that long ago that we didn’t eat bacon for breakfast at all. Pre-1920s, more American breakfasts were considered very modest by today’s standards, consisting of porridge, some fruit, maybe a roll and some coffee for a caffeine kick. Edward Bernays, who is often referred to as, […]
Keep ReadingMany people fail to realize the impact that branding problems can have on their business as a whole. It’s easy to see the benefits of a strong brand, and to chalk up a business’ success to their excellent image. It’s trickier to see the ways a weak brand is hurting a business. All too often, […]
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