Last week Kroger unveiled an updated brand identity and tagline that is all part of a rebranding for the national grocery brand. With nearly 2,800 store locations in all, Kroger is one of the largest grocery chains in the US and its rebranding is significant within the world of food retail. Kroger has grown by […]
Keep ReadingIMAGE CREDIT: SCREENSHOT/YOUTUBE Gillette’s “We Believe in the Best in Men” ad campaign launched this week to mixed reviews. The campaign focuses on the perspective of masculinity and the social responsibility of men to change and take some level of onus over the current climate of bullying, toxic masculinity, and misogyny. There’s no doubt that […]
Keep ReadingImagine a life…without…BACON! Ok, too scary? Well, it wasn’t that long ago that we didn’t eat bacon for breakfast at all. Pre-1920s, more American breakfasts were considered very modest by today’s standards, consisting of porridge, some fruit, maybe a roll and some coffee for a caffeine kick. Edward Bernays, who is often referred to as, […]
Keep ReadingMany people fail to realize the impact that branding problems can have on their business as a whole. It’s easy to see the benefits of a strong brand, and to chalk up a business’ success to their excellent image. It’s trickier to see the ways a weak brand is hurting a business. All too often, […]
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