User interface (UI) and user experience (UX) are two frequently used buzzwords tossed around in the web and marketing industry, but it’s easy to confuse the two. In truth, people using the two seem to use them interchangeably — sometimes we’re not so convinced everyone using the terms knows the difference either. While both pertain […]
Keep ReadingEveryone keeps talking about the when and the why of starting the branding process. The easy answer is always and often… But most people are looking for a more simplistic breakdown of what the clear identifiers are that spell out when companies need to create or reinvigorate a brand or brand identity. There are several circumstances […]
Keep ReadingAt first glance, company culture may not seem very important to your brand. It’s easy to confuse company culture as an internal factor, something your customers won’t be concerned with. This impression couldn’t be farther from the truth. In reality, company culture is arguably the most important element of your brand. Think about it: we […]
Keep ReadingAnybody in the industry can tell you that marketing to millennials isn’t just a challenge, it’s a different game entirely. The numbers don’t lie: as many as 84% of millennials don’t trust or like advertising and are 44% more likely to trust an expert than advertising. Like it or not, millennials are the future of […]
Keep ReadingAs your business grows, it can be tempting to take on every client you can. As such, many businesses mistakenly assume that more clients is always better. It’s about time we break away from that line of thought. The truth is, not all business is created equal. For a business to achieve sustainable growth, […]
Keep ReadingWe are visual beings. With content and design so readily available, does original creativity really have a large impact on the web user’s experience? How do you quantify the influence of creative design vs. stock images and pre-built website templates? When you visit a webpage and you have a compulsion to enter your information, click […]
Keep Reading“Creativity: the least important, most important thing there is”, Don Draper. This quote, made famous from the TV show, Mad Men, sums up a life long challenge that creative agencies have struggled with. Let’s face it, creative can be difficult for business owners and brands to quantify. One of our inside jokes at Drive Creative […]
Keep ReadingThough some debate where modern-day branding first emerged, the basic concepts of branding haven’t changed much over time. To look at the importance of branding and why it’s always stayed prevalent we need to reduce the complexity of it. Let’s travel back in time and take sugar for this example; When sugar was first discovered […]
Keep ReadingQuite commonly I come across blogs and articles that outline social media best practices, how to engage with your audience, the value in social media, why you need to utilize the platforms, and so on. However, I do not run into articles as often that clearly dictate what you should NOT be doing on your […]
Keep ReadingIt’s generally accepted that just about every business needs a website of some fashion. Some businesses may need a brochure style website that shows a bit about who a company is and what they do. Others may need an e-commerce site that has good navigation and makes it easy for customers to find and purchase […]
Keep ReadingThe way we communicate is changing. In February 2004, Facebook was founded. The creation of Twitter came two years later in March of 2006. One year later in 2007 Steve Jobs announced the iPhone, and more recently Snapchat was released in September of 2011. At our core, human beings want to be heard – it’s […]
Keep ReadingAlmost all business owners and marketers now include social media into their overall marketing agenda. The question that is still being asked is; “Do we hire a social media manager in-house, or hire an agency partner?”. The right answer is, “it all depends.” Here are some points to consider before you answer that question. Company/Cultural […]
Keep Reading