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Toys “R” Us Didn’t Have To Go Under

Stop me if you’ve heard this one before: a well-established national retailer bites the dust. A million people share their shock or on social media. Everyone points their fingers at Amazon. If only they hadn’t come along with their ultra-fast shipping and low prices, right? Toys “R” Us may be the latest example, but they’re […]

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The Best an Ad Can Get?

IMAGE CREDIT: SCREENSHOT/YOUTUBE Gillette’s “We Believe in the Best in Men” ad campaign launched this week to mixed reviews. The campaign focuses on the perspective of masculinity and the social responsibility of men to change and take some level of onus over the current climate of bullying, toxic masculinity, and misogyny. There’s no doubt that […]

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5 Tips for Picking a Great Brand Name

Trying to decide on the right brand name can feel like banging your head against a wall. Many business owners end up paralyzed with indecision, fearing they’ll regret the decision later. Picking a brand name doesn’t have to be that hard. There’s even a good argument to be made that your brand name isn’t all […]

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How to Attract & Retain the Right Employees

Recruiting truly stellar employees is a huge challenge. Anyone can throw up a job posting and hear from qualified candidates, but drawing in talent that genuinely believes in your mission and fits your culture is a whole different ball game. Businesses make or break depending on the quality of their employees. So how do you […]

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Your Brand Is Who You Are and Are Not. Just Ask Payless Shoes.

I’m sure that most of the world has heard about the imitation footwear launch of “Palessi” in Santa Monica a couple of weeks ago. In case you haven’t, don’t feel bad. The Payless shoe brand had a single day event where they opened up a high-end retail store featuring all Payless shoe brands, rebranded under […]

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How to Use Case Studies to Boost Your Marketing

Highlighting different success stories from your past allows prospects to visualize their own success with your company. One area where many companies fall short is effectively demonstrating the quality and value of their work. You can generate leads all day, have the catchiest tagline, and dazzle visitors with a beautiful website…but if you can’t prove […]

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Black Friday Vs. Cyber Monday – Who Won?

Before we get into sales, numbers, and statistics, let’s take a trip down memory lane and look at the history behind the holiday that made marketers famous. The term “Black Friday” was originally dubbed not for shopping, but for a financial crisis in 1869 that signified the crash of the U.S. gold market. The actual […]

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Is WordPress the right platform for your website? Here are a few ways to tell

Having a new website built for your company can be an extensive endeavor. From finding the right developer, to creating a functionality requirement list, and selecting the correct platform are just the beginning of this quest. If you have done any research on this topic, it’s very likely you have stumbled across “WordPress” several times. […]

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Don’t Kill Creativity

Every company thrives on creativity. We use it to solve problems, to grow, and to evolve into bigger and better businesses. In a lot of cases, leaders will bring together members of their teams or employees of their business to brainstorm all the kooky and innovative ways to take things to the next level. This […]

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The Best Way to Provide Value to Customers

Value. Slowly but surely, value became an overused buzzword that marketers continue to offer up when pitching you their newest idea for your brand. While the word itself may have lost its teeth, the idea behind offering value to your customers is strengthening daily. You see, our brands now operate in a world where they […]

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Finding Your “Why”: How Your Brand Tells a Story

What’s your, “why”? It seems like a fairly simple question, but business owners rarely answer it for themselves. They know what they want to sell. They know where they’d like to be financially. They know their sales forecasts, their overhead, and who their customers are. But they don’t know their WHY. In Start With Why, […]

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How Bacon Became an America Breakfast Staple

Imagine a life…without…BACON! Ok, too scary? Well, it wasn’t that long ago that we didn’t eat bacon for breakfast at all. Pre-1920s, more American breakfasts were considered very modest by today’s standards, consisting of porridge, some fruit, maybe a roll and some coffee for a caffeine kick. Edward Bernays, who is often referred to as, […]

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