How to Use Blogging to Best Promote Your Brand
Posted on June 5, 2020 in Branding
Blogging is an excellent way to promote your brand and generate leads. However, if you don’t work in marketing or advertising, you might not be sure how exactly a blog can be used to boost your business. Even if you are familiar with digital marketing, we all need a little inspiration from time to time.
Below are a variety of different ideas for promoting your brand through a blog. No matter your industry, product, service, or audience, we’ve got some ideas for how you can write posts that draw in traffic and impress visitors to your site.
Showcase New Products and Services
Your blog is a great place to showcase new products and services. To kick things off, you can write a post to describe the new product or service and break it down in-depth, highlighting its value and so forth.
However, we all know that oftentimes it can take some time for your customer base to adopt a new product or service. To speed up the process, you can write more posts highlighting different use cases for a product, write articles emphasizing the value of a particular service in these use cases that will resonate with your target audience.
Use your blog as a tool to educate your customers and help them envision the product or service solving challenges that they are facing.
Show New Capabilities That You Offer
Getting the word out about new products or services is one thing, but new capabilities are a bit trickier. A blog post is an easy way to recap what the new capability is, what it offers, and why it matters to your customers.
The biggest thing to keep in mind here is the “so what” factor. At the end of the day your average customer only cares about what’s in it for them – so focus on answering “so what?” Frame the blog in a way that makes it relevant to the end-user and how it helps solve their problems.
Think about when Apple advertised the iPod as having 1,000 songs in your pocket rather than 1 GB of MP3s. Discuss the benefits for your customers, not just the features on their own.
Showcase Culture to Attract New Talent to Your Company
With a little creativity, you can put together some really effective posts for showcasing your company culture.
You could write a post highlighting different ways to increase employee satisfaction and boost retention, for example. This type of content not only presents you in a positive light to candidates but also provides value to other businesses.
Other simple topics are touching on things you’ve learned about leadership, managing teams, service delivery, and more. As long as you’re sharing what makes your business unique and demonstrating your dedication to supporting your team, there are all sorts of ways to showcase your culture.
If you’re in an industry where hiring premium level employees is an ongoing struggle, giving a “peek behind the curtain” of your culture can help attract and retain strong potential candidates to your company. For more about attracting the right employees read here!
Showcase That You’re an Industry Leader
Writing guides and articles with in-depth advice, insights, and tips is an excellent opportunity to demonstrate your expertise. The best way to handle these articles is to focus on ways to offer real value to your readers.
For example, as advertisers and marketers, we do our best to offer genuine advice on how businesses can better promote themselves and build their brand. If you’ve been in business any length of time, you have a wealth of knowledge to share with others – your blog is the place to make that happen.
Boost Your SEO with Keyword-Rich Blogs
SEO is a critical component of digital marketing success, and a big part of SEO is incorporating different keywords on your site. Your blog is an awesome place to work in extra keywords, especially ones that might not fit on your static pages.
By blogging about current trends, events, and other topics, you can draw in traffic from audiences who are searching for these keywords. As a bonus, it leaves you with timely, relevant content to share on social media.
Blogs are also a great place to zero in on long-tail keywords. People are always Googling their questions, and if you can answer their questions in a blog, it’s a great opportunity to get more of the traffic that is relevant to your business. For example, think of “why” and “how” questions your audience might be asking and answer them in-depth.
If You Focus on Offering Value, You Can’t Go Wrong
The sky’s the limit when it comes to blog topics. You can really write about almost anything and leverage it to boost your brand…as long as you’re focusing on offering value for your audience. Whether it’s entertainment, a new perspective, or great advice, you just have to make your blog is worth your audience’s time.
Want to learn more about how to use blogging to promote your brand? Give us a call today at 248-579-9972 and we’ll be happy to offer our two cents on blog ideas that would work for your business.