color swatches

If you’re like most people, you probably don’t spend much time thinking about colors. Unless you’re an artist, odds are…

Why Audiences Are Attracted to Brands With a Belief System

The best brands are more than just brands…they’re something of a belief system. To those outside of the advertising industry,…

Branding Guide

In today’s overcrowded marketplace, more and more businesses are recognizing the value of having a strong brand. However, even as…

5 Ways to Build a Brand

It’s not an overstatement to say that brands make or break businesses. It’s the difference between a product that no…

how to name a business

Trying to decide on the right brand name can feel like banging your head against a wall. Many business owners…

payless branding experiment

I’m sure that most of the world has heard about the imitation footwear launch of “Palessi” in Santa Monica a…

Value. Slowly but surely, value became an overused buzzword that marketers continue to offer up when pitching you their newest…

What’s your, “why”? It seems like a fairly simple question, but business owners rarely answer it for themselves. They know…

culture

Is there a difference between a company’s culture and a company’s brand? The honest answer? Not really. There are a…

chobani logo comparison

Greek yogurt swept the nation in 2007, something that only made up for 1% of annual yogurt sales in America…

blurry establishment

Have you ever found yourself wondering if people are more cynical these days? It’s not just nostalgia. Consumers and brands…

group of umbrellas

Many people fail to realize the impact that branding problems can have on their business as a whole. It’s easy…