If you’re like most people, you probably don’t spend much time thinking about colors. Unless you’re an artist, odds are…

The best brands are more than just brands…they’re something of a belief system. To those outside of the advertising industry,…

In today’s overcrowded marketplace, more and more businesses are recognizing the value of having a strong brand. However, even as…

It’s not an overstatement to say that brands make or break businesses. It’s the difference between a product that no…

Trying to decide on the right brand name can feel like banging your head against a wall. Many business owners…

I’m sure that most of the world has heard about the imitation footwear launch of “Palessi” in Santa Monica a…

Value. Slowly but surely, value became an overused buzzword that marketers continue to offer up when pitching you their newest…

What’s your, “why”? It seems like a fairly simple question, but business owners rarely answer it for themselves. They know…

Is there a difference between a company’s culture and a company’s brand? The honest answer? Not really. There are a…

Greek yogurt swept the nation in 2007, something that only made up for 1% of annual yogurt sales in America…

Have you ever found yourself wondering if people are more cynical these days? It’s not just nostalgia. Consumers and brands…

Many people fail to realize the impact that branding problems can have on their business as a whole. It’s easy…