It’s not an overstatement to say that brands make or break businesses. It’s the difference between a product that no…

Trying to decide on the right brand name can feel like banging your head against a wall. Many business owners…

I’m sure that most of the world has heard about the imitation footwear launch of “Palessi” in Santa Monica a…

Value. Slowly but surely, value became an overused buzzword that marketers continue to offer up when pitching you their newest…

What’s your, “why”? It seems like a fairly simple question, but business owners rarely answer it for themselves. They know…

Is there a difference between a company’s culture and a company’s brand? The honest answer? Not really. There are a…

Greek yogurt swept the nation in 2007, something that only made up for 1% of annual yogurt sales in America…

Have you ever found yourself wondering if people are more cynical these days? It’s not just nostalgia. Consumers and brands…

Many people fail to realize the impact that branding problems can have on their business as a whole. It’s easy…

What makes up your brand’s voice? Is it the sound of you or your employees on the phone when you’re…

Imagine you’re sick and head to the grocery store to pick up some OTC drugs and get some relief. Do…

That includes brand coherence — so what is brand coherence, anyway? In a nutshell, brand coherence is when every component…