Lead generation is a crucial part of most businesses’ growth strategy. It involves identifying potential customers and encouraging them to take action towards becoming active customers with your company. While there are many ways to achieve lead generation success, one way is through the use of LinkedIn ads. In this blog post, we will explore […]
Keep ReadingIn today’s digitally-driven world, advertising plays a crucial role in the success of any business, including manufacturers. With various online platforms available, it can be challenging for manufacturers to decide where to allocate their advertising budgets effectively. Two prominent platforms, LinkedIn and Google, offer unique advantages and disadvantages for manufacturers seeking to promote their products […]
Keep ReadingCustomer Relationship Management (CRM) software has become an essential tool for businesses of all sizes, especially in the B2B space. CRM systems help businesses manage their interactions with customers, streamline processes, and improve decision-making. In this blog post, we’ll discuss the basics of a CRM, the benefits of using one B2B, and how to get […]
Keep ReadingIn a pivotal move back in October 2020, Google unleashed its most groundbreaking transformation upon its renowned reporting tool—Google Analytics 4 (GA4). Unlike its predecessor that solely focused on website data, GA4 revolutionized the game by seamlessly tracking and integrating data from both websites and apps within a unified Analytics account. It also embarked on […]
Keep ReadingAre you asking yourself what the best way is to attract the top talent in your industry, to choose your company as their home? Maybe you’re wondering why you’re struggling to build the right team with the type of individuals you’re looking for? Or, maybe you’re just struggling to find loyal and hardworking employees in […]
Keep ReadingYour website should be your companies most reliable salesperson. It does not sleep, eat, take breaks, call in sick, or take vacations. It gets the job done, no matter what, without being told what to do. Or, well, it should be this way. However, many manufacturing companies are not getting the most out of their […]
Keep ReadingThe Best Tools Manufacturers Need to Close More Business It’s no secret that Industrial / Manufacturing brands have had a rough go of it in 2020. Now more than ever, manufacturers need lead gen and sales funnels that are firing on all cylinders. Sales are down for the vast majority of companies and brands are […]
Keep ReadingMany manufacturing and industrial companies struggle with understanding the importance of having a modernized website design. They do not always see how it directly translates into a return on investment for their business, especially manufacturers who may already have an established customer base of a few major OEMs that keep their business running steady. […]
Keep ReadingThe lengthy sales process in the industrial and manufacturing industries can be daunting. Like with any sales opportunity, the longer it takes to get from first engagement to a closed contract, the more likely you are to lose the deal. With that being said, we have written this blog to showcase some ways that your […]
Keep ReadingSEO has been a topic of digital marketing conversations for quite some time now. In a COVID world where tradeshows and traditional means of meeting customers are far and few in between, the health of manufacturing companies’ SEO is more important than ever. But… Before we dive into tips on how manufacturing companies can take […]
Keep Reading“Yea, we tried AdWords…” “It doesn’t work for our business.” “The leads were weak.” “It was too expensive.” “We just turned it off because we didn’t think it was working.” “PPC is stupid.” When talking about digital marketing with clients, I hear this stuff all the time. Another sob story about a failed AdWords campaign. […]
Keep ReadingSay what you want, but good case studies help you win business. In the right hands, case studies are one of the best marketing pieces to help you sell to prospects and clients alike. They are extremely useful throughout the entire sales and marketing process. Before we get into creating the perfect case study and […]
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