Photo Credit: Diageo That’s right, in the near future when you reach for a bottle of Johnnie Walker it may just be in a 100% recyclable bottle. Diageo, Johnnie Walker’s parent brand is launching a partnership with Pilot Lite to create an ecofriendly plastic and glass free bottle made from wood pulp. Johnnie Walker […]
Keep ReadingWhether you are creating your landing page for an AdWords campaign, drip funnel marketing, social media, or SEO it is important that your page does one thing: converts. Your landing pages are often the catch-all for the attention and leads you are driving, and if they aren’t converting then you are literally just setting opportunities […]
Keep ReadingEach company has its own set of marketing and branding challenges that they face within their space and vertical. Some brands seem to be on top of everything and are killing it at everything that they do. For the rest of the world, it’s a bit more complicated than that. Most companies have ongoing struggles […]
Keep ReadingLaunching a new website for your company is exciting, regardless of whether you’re a start-up or a well-established brand. You finally have a dynamic professional platform that can properly showcase your brand’s story, products, and services. However, driving traffic to this website is a completely different challenge. In this blog, we will outline several actions […]
Keep ReadingBlogging is an excellent way to promote your brand and generate leads. However, if you don’t work in marketing or advertising, you might not be sure how exactly a blog can be used to boost your business. Even if you are familiar with digital marketing, we all need a little inspiration from time to time. […]
Keep ReadingNow that we are a couple of months into COVID with no real end in sight, we collectively have faced (and continue to face) a great deal of business challenges. Unfortunately, many businesses are struggling to find stability, and others have been even less fortunate. This turmoil is agnostic and doesn’t care what industry you’re […]
Keep ReadingOn April 29, 2020, We co-hosted the webinar “How to Use Website Design to Increase Sales” that was developed with our webinar partner SmartFinds Marketing. The webinar is designed to help businesses discover how website design can impact website sales and how to increase website sales. The Webinar Recap The website design webinar was presented […]
Keep ReadingWhat makes you better than the competition? If your first thought is “good customer service,” we have some tough love for you…that’s not enough. As an ad agency, we talk to a lot of businesses about their differentiators. We spend a lot of time thinking about what makes one company different from its competitors. When […]
Keep ReadingIf you pay any attention to the latest trends in technology and business, you’re well aware that chatbots are all the rage right now. Many companies are leveraging this tool to automate customer service and provide a better customer experience all while saving money. Naturally, this has a lot of business owners and digital marketers […]
Keep ReadingMost companies are looking for their website to eventually convert prospects into customers. So much emphasis is put on sleek design features, the super cool development animations, the eye-popping imagery and/or videos. But something easily as strong as any of these is the actual copy that accompanies all of the other creative on a website. […]
Keep ReadingSo you just built a brand new website and you can’t wait to show it off to the world. You announce it on social media and tell all your friends, clients and colleagues. You’re waiting for the phone to ring, the leads to start rolling in, and yet…nothing happens. You can almost hear the tumbleweeds […]
Keep ReadingWebsites have been around for a while now, but the way people are using them is always changing. Additionally, people are spending more and more time online every year and this trend doesn’t seem to be slowing down anytime soon. So if you’re thinking about redesigning your website in 2020, here are some tips and […]
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