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Stop Over-Targeting: Why Simpler Facebook Campaigns Can Work Better

Facebook Ads Manager offers an overwhelming menu of targeting options, interests, behaviors, demographics, lookalikes, exclusions, layers, and more. While that level of control can feel empowering, it often leads to the biggest mistake marketers make on Meta: over-targeting. Here’s why simplifying your Facebook ad campaigns can actually deliver stronger results, and what to do instead […]

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