What does it take to achieve incredible results with your marketing and advertising? Is it partnering with the best ad agency in the world? Spending tons of money? Or is it just getting lucky with the right campaign at the right time? Nobody knows all the secrets to marketing success, but we do know this: […]
Keep ReadingWe won’t sugarcoat it: to improve company culture, you have to work hard at it. At the same time, it’s one of the most rewarding things you can do for your business. A negative company culture is one of the largest obstacles to growth. In contrast, a positive company culture draws talent, pushes employees to […]
Keep ReadingThe concept behind influencer marketing is great – place a product on specific key individuals to reach their audience, in the hopes that their sociological influence will sway their followers to purchase your products. The question is – how do you pick the right influencer for your brand? This blog will outline a few ways […]
Keep ReadingFacebook’s release of Facebook live video has pretty much solidified the fact that live video is here to stay. People spend 3x longer watching live video opposed to video which is no longer live. With VR gaining headway in the market, we are likely going to see a large shift on the way people view […]
Keep ReadingIt’s official: Facebook has taken over our lives – the average user spending more than 50 minutes a day on the platform. The questions for marketers is – how effective is the Facebook advertising platform for B2B brands? At first glance, Facebook might not seem like a great avenue for B2B marketing. Instead, a lot […]
Keep ReadingAd agencies come in all shapes and sizes, but today, we’re talking about the big benefits of working with a boutique agency. Like many things in life, bigger is NOT always better. Small agencies never say “we’ve always done it this way.” As the classic saying goes, “This is how we’ve always done it” are […]
Keep ReadingHow do you know when a marketing campaign is successful? Everyone’s first answer is “direct revenue,” and for good reason. That’s why you hire a marketer in the first place, right? Sure, direct revenue is a great way to track the success of your marketing efforts. However, it’s important to recognize the importance of other […]
Keep ReadingAt the end of the day, what makes your business successful? Everyone always thinks of the quality of your products and services first. Of course that’s important, that’s a given. But there’s one component of any rockstar company that often gets overlooked: incredible customer experiences. Stop and think about it. If someone has a phenomenal […]
Keep ReadingImagine you’re sick and head to the grocery store to pick up some OTC drugs and get some relief. Do you grab Dayquil and Tylenol, or do you go for the off-brand drugs? It is your health after all…so maybe you should stick to the big-name, trusted brands. What a waste of money. Did you […]
Keep ReadingThat includes brand coherence — so what is brand coherence, anyway? In a nutshell, brand coherence is when every component of your brand fits together. The average business communicates about their brand in at least several different channels — social media, print media, email marketing, flyers, brochures, logos, slogans, and even personal interactions, to name […]
Keep ReadingAfter writing a blog on Things you SHOULDN’T do on your Social Media Business Channel’s, I found it appropriate to author a second blog on what you SHOULD be doing. I hope this quick read adds some value to your marketing efforts. PAY TO PLAY I chose to lead with this statement because it makes […]
Keep ReadingThere’s a number of essential components for a great agency-client partnership, but at the end of the day, one stands above all else: communication. Agencies must have great communication to fully understand the needs of their clients. The importance of understanding these needs is obvious to anyone who’s ever worked with an agency. When an […]
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