“Creativity: the least important, most important thing there is”, Don Draper. This quote, made famous from the TV show, Mad Men, sums up a life long challenge that creative agencies have struggled with. Let’s face it, creative can be difficult for business owners and brands to quantify. One of our inside jokes at Drive Creative […]
Keep ReadingThough some debate where modern-day branding first emerged, the basic concepts of branding haven’t changed much over time. To look at the importance of branding and why it’s always stayed prevalent we need to reduce the complexity of it. Let’s travel back in time and take sugar for this example; When sugar was first discovered […]
Keep ReadingQuite commonly I come across blogs and articles that outline social media best practices, how to engage with your audience, the value in social media, why you need to utilize the platforms, and so on. However, I do not run into articles as often that clearly dictate what you should NOT be doing on your […]
Keep ReadingIt’s generally accepted that just about every business needs a website of some fashion. Some businesses may need a brochure style website that shows a bit about who a company is and what they do. Others may need an e-commerce site that has good navigation and makes it easy for customers to find and purchase […]
Keep ReadingThe way we communicate is changing. In February 2004, Facebook was founded. The creation of Twitter came two years later in March of 2006. One year later in 2007 Steve Jobs announced the iPhone, and more recently Snapchat was released in September of 2011. At our core, human beings want to be heard – it’s […]
Keep ReadingAlmost all business owners and marketers now include social media into their overall marketing agenda. The question that is still being asked is; “Do we hire a social media manager in-house, or hire an agency partner?”. The right answer is, “it all depends.” Here are some points to consider before you answer that question. Company/Cultural […]
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