That includes brand coherence — so what is brand coherence, anyway? In a nutshell, brand coherence is when every component of your brand fits together. The average business communicates about their brand in at least several different channels — social media, print media, email marketing, flyers, brochures, logos, slogans, and even personal interactions, to name […]
Keep ReadingAfter writing a blog on Things you SHOULDN’T do on your Social Media Business Channel’s, I found it appropriate to author a second blog on what you SHOULD be doing. I hope this quick read adds some value to your marketing efforts. PAY TO PLAY I chose to lead with this statement because it makes […]
Keep ReadingThere’s a number of essential components for a great agency-client partnership, but at the end of the day, one stands above all else: communication. Agencies must have great communication to fully understand the needs of their clients. The importance of understanding these needs is obvious to anyone who’s ever worked with an agency. When an […]
Keep ReadingSocial media is here to stay. The platforms will change and evolve, but the ideology that social provides will not be leaving us anytime soon. The fact that virtually anyone in the world with access to internet can express their opinions internationally is a very powerful ideal for many. However, for brands, social media isn’t […]
Keep ReadingAs a creative agency, we find that people have a lot of misconceptions about branding. Business owners are frequently confused about what branding is and what it does for them. In this short article, we’re going to define branding and then talk about the heavy-lifting it can do for your company. Let’s get to it… […]
Keep ReadingAt first glance, how close you are to your agency may not seem like a big deal. You give them your budget and let them run free to do what they do best, marketing your business…right? Unfortunately, this couldn’t be farther from the truth. How close (or distant) you are from your agency can have […]
Keep ReadingUser interface (UI) and user experience (UX) are two frequently used buzzwords tossed around in the web and marketing industry, but it’s easy to confuse the two. In truth, people using the two seem to use them interchangeably — sometimes we’re not so convinced everyone using the terms knows the difference either. While both pertain […]
Keep ReadingEveryone keeps talking about the when and the why of starting the branding process. The easy answer is always and often… But most people are looking for a more simplistic breakdown of what the clear identifiers are that spell out when companies need to create or reinvigorate a brand or brand identity. There are several circumstances […]
Keep ReadingAt first glance, company culture may not seem very important to your brand. It’s easy to confuse company culture as an internal factor, something your customers won’t be concerned with. This impression couldn’t be farther from the truth. In reality, company culture is arguably the most important element of your brand. Think about it: we […]
Keep ReadingAnybody in the industry can tell you that marketing to millennials isn’t just a challenge, it’s a different game entirely. The numbers don’t lie: as many as 84% of millennials don’t trust or like advertising and are 44% more likely to trust an expert than advertising. Like it or not, millennials are the future of […]
Keep ReadingAs your business grows, it can be tempting to take on every client you can. As such, many businesses mistakenly assume that more clients is always better. It’s about time we break away from that line of thought. The truth is, not all business is created equal. For a business to achieve sustainable growth, […]
Keep ReadingWe are visual beings. With content and design so readily available, does original creativity really have a large impact on the web user’s experience? How do you quantify the influence of creative design vs. stock images and pre-built website templates? When you visit a webpage and you have a compulsion to enter your information, click […]
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