Recruiting truly stellar employees is a huge challenge. Anyone can throw up a job posting and hear from qualified candidates, but drawing in talent that genuinely believes in your mission and fits your culture is a whole different ball game. Businesses make or break depending on the quality of their employees. So how do you […]
Keep ReadingI’m sure that most of the world has heard about the imitation footwear launch of “Palessi” in Santa Monica a couple of weeks ago. In case you haven’t, don’t feel bad. The Payless shoe brand had a single day event where they opened up a high-end retail store featuring all Payless shoe brands, rebranded under […]
Keep ReadingHighlighting different success stories from your past allows prospects to visualize their own success with your company. One area where many companies fall short is effectively demonstrating the quality and value of their work. You can generate leads all day, have the catchiest tagline, and dazzle visitors with a beautiful website…but if you can’t prove […]
Keep ReadingBefore we get into sales, numbers, and statistics, let’s take a trip down memory lane and look at the history behind the holiday that made marketers famous. The term “Black Friday” was originally dubbed not for shopping, but for a financial crisis in 1869 that signified the crash of the U.S. gold market. The actual […]
Keep ReadingHaving a new website built for your company can be an extensive endeavor. From finding the right developer, to creating a functionality requirement list, and selecting the correct platform are just the beginning of this quest. If you have done any research on this topic, it’s very likely you have stumbled across “WordPress” several times. […]
Keep ReadingEvery company thrives on creativity. We use it to solve problems, to grow, and to evolve into bigger and better businesses. In a lot of cases, leaders will bring together members of their teams or employees of their business to brainstorm all the kooky and innovative ways to take things to the next level. This […]
Keep ReadingValue. Slowly but surely, value became an overused buzzword that marketers continue to offer up when pitching you their newest idea for your brand. While the word itself may have lost its teeth, the idea behind offering value to your customers is strengthening daily. You see, our brands now operate in a world where they […]
Keep ReadingWhat’s your, “why”? It seems like a fairly simple question, but business owners rarely answer it for themselves. They know what they want to sell. They know where they’d like to be financially. They know their sales forecasts, their overhead, and who their customers are. But they don’t know their WHY. In Start With Why, […]
Keep ReadingImagine a life…without…BACON! Ok, too scary? Well, it wasn’t that long ago that we didn’t eat bacon for breakfast at all. Pre-1920s, more American breakfasts were considered very modest by today’s standards, consisting of porridge, some fruit, maybe a roll and some coffee for a caffeine kick. Edward Bernays, who is often referred to as, […]
Keep ReadingIs there a difference between a company’s culture and a company’s brand? The honest answer? Not really. There are a few ways of thinking about this, but let’s talk about the perspective we have at Drive. This is the perspective, in our humble opinion, that we believe will be the standard across industries. It’s how […]
Keep ReadingAs an agency specializing in web design, we field a lot of questions about our process. To answer a lot of frequently asked questions and give you a snapshot of how we build websites, we wrote this post elaborating on the Drive process. When can we get started? As soon as possible! In fact, we […]
Keep ReadingGreek yogurt swept the nation in 2007, something that only made up for 1% of annual yogurt sales in America at the time. Fast forward to 2018, and Greek yogurt now owns half of the total yogurt market share in America, with Chobani feasting on a staggering 40% of this. So why would the Greek […]
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